This fascinating book is about creativity in business and management. The authors have interviewed well know creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themese and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.
Author(s): Herbert M. Meyers, Richard Gerstman
Edition: First Edition
Year: 2007
Language: English
Pages: 288
Cover......Page 1
Contents......Page 6
About the authors......Page 8
Introduction......Page 10
Opening a window on the society......Page 13
Collecting ideas from the unconscious mind......Page 25
Exploiting controlled accidents......Page 35
Creating reality with architecture......Page 45
Visualizing the future of global business......Page 57
Seducing her own demons......Page 65
Moving, touching, entertaining and inspiring people......Page 75
Making an illusion on two-dimensional surfaces......Page 85
Inventing to simplify things......Page 99
Overruling the tendency to compromise......Page 109
Being a design generalist......Page 121
Decoding the mysterious process of art......Page 131
Changing the filmmaking landscape......Page 147
Creating the personification of BMW Group design......Page 157
Looking for enduring significance......Page 171
Composing and collaboration......Page 181
Breaking the rules......Page 187
My best things are my mistakes......Page 201
Seeing more than others see......Page 213
Changing the aesthetics of product design......Page 225
Acknowledgments......Page 237
