This volume critically analyses the conceptual contours of pedagogical transformations in the field of creative business education. It calls for an integrated and ethnographic approach to understand, to analyse and to innovate creative curricula that is different from traditional business and management educations and its compliant culture. The book argues for a pluriversal vision based on social intelligence, critical thinking, inclusivity and creativity resulting in a holistic pedagogy that understands the social needs of people and of the planet. The critical reflections on everyday realities of life is central to this intercultural pedagogic approach to understanding and explaining different forms of contemporary crisis. The book brings together interdisciplinary academic practitioners and their praxis with different philosophical orientations within a single ethnographic and theoretical narrative to reclaim global citizenship rights in the age of artificial intelligence, democratic deficit, hyperreality and alienation. In this way, the volume breaks away from the narrow silo of disciplinary boundaries to outline the pedagogical praxis of creative and critical business education that challenges existing knowledge, power and institutions while offering alternative pedagogic approaches to learning, teaching and research.
Author(s): Philip Powell, Bhabani Shankar Nayak
Publisher: Palgrave Macmillan
Year: 2022
Language: English
Pages: 325
City: Cham
Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
1: Future of Creative Business Education
Introduction
2: Towards Interculturality in International Creative Business and Management in Higher Education
Introduction
Culture as Product: The Dominant Paradigm in International Business Education
Culture as Process: Culture Large and Culture Small
Culture as Context: A Dialectical Approach
Culture as Universal: The Omni-Cultural Imperative
Culture as Identity: Personal Cultural Narrative
Approaching Culture in International Creative Business Education: Cross-Cultural or Intercultural?
The Intercultural Process: Interstitial Culture and Third Space
Understanding and Overcoming Obstacles to Building Interculturality
Towards Interculturality in Creative Business Management Education
References
3: The Meaning of Creativity Through the Ages: From Inspiration to Artificial Intelligence
Introduction
Creativity a Modern Concept?
A History of Creativity Theory
In the Beginning … Creativity and Inspiration
The Origins of Creative Genius
Creative Imagination
Creativity as Potential: The Birth of a Sociological View
Creativity of the Mind: Intelligence, Divergent Thinking and Psychology
Today: A Legacy of Two Narratives G-Creative and N-Creative
A Tale of Two Creatives: G-Creative and N Creative
AI and Computational Creativity
In Conclusion: A Manifesto for (Wo)Man and Machine in the Creative Academy
References
4: The Global Citizen, Globalized Lifestyles and Pedagogy
Introduction
Expanding Out from the Digital Nomad
Who Is the Global Citizen?
Longevity of the Global Citizen Narrative
A Contested and Fractured Subject Position
Pedagogical Structures and Aims of Global Citizenship Education
The Global Non-Citizen
Political Death
Conclusion
References
5: Storytelling and Ethics: Understanding Ethical Storytelling for the Purpose of Business Education
Introduction
Why Storytelling?
Constructing Meaning
Brand Management and Storytelling
Differing Narratives
Authentic vs. Inauthentic
Truth in Storytelling
Ethics and Business
Ethical Perceptions Within Business Education
How Are Stories Told?
Conclusion: What Do We Want to Learn from Stories?
References
6: ‘My God I’m Wearing Tesco!’: Fashion, Pre-Teen Femininity and the Commercialisation of Childhood
Introduction
Gap in Our Knowledge
Childhood in a Commercial World
Girls as Consumers
Researching with Girls About Fashion: A Methodology
Girls’ Consumption of Fashion and Their Engagements with Consumer Culture
Knowledge of Fashion Retailers
Pressure to Consume
Pressure to Keep Up with Trends
Conclusions
References
7: Inclusive Teaching Strategy in Creative Industry Education
Introduction
Inclusive Teaching Strategy Definition
Inclusive Teaching Strategies Play an Essential Role in the Creative Industries
Four Dimensions in Inclusive Teaching Method in Creative Industry
Framing Dimension: Classroom Climate and Learning Materials
Classroom Climate
Learning Materials
Relational Dimension: Assessment
Didactic Dimension: Language
Organisational Dimension-Cultural References
Conclusion
References
8: Implications of Pedagogical Disassociation in U.K. Higher Education Business Schools: A Culturally Responsive Outlook
Introduction
Cultural Consciousness Within Business Education
Methods
Data Collection
Data Analysis
Findings
Theme 1: Background and Heritage
Theme 2: Academic Confidence and Skills
Oblivious to Difference
Resistance to Cultural Difference
Acceptance of Cultural Difference
Theme 3: Student Understanding
Pedagogical Disassociation
Discussion
What’s the Impact?
Potential for Change
Training Strategies and Resources
Policies and Procedures
Students as Producers of Knowledge
Conclusion
Annexure
References
9: Understanding Trends of Collaboration and Creative Practice in the Fashion Industry: A Critical Approach Towards Curriculum Development in Higher Education
Introduction
What Is Collaborative Learning and how Does it Correlate to Collaborative Creativity in the Fashion Industry?
Collaboration, Slow-Fashion and Sustainability
Authenticity and Collaboration
Art and Fashion Collaborative Approaches
Re-Sell and Activism and Collaboration
NFTs and Collaborative Approaches
Conclusion
References
10: Student Voices: Journalism in Creative Education
Introduction
Method
Findings: Part One—Covers or Lead Stories
The Findings: Part Two—Quantitative Analysis
Conclusions
Appendix: Analysis of UCA Student Journalism by Story Category
References
11: Hyper-Reality: A Dangerous Modern Phenomenon
Introduction
In Times Past and Present
Current ‘Reality’
Does It Matter?
What Is Truth?
Problems with Hyper-Reality
Where Is Hyper-Reality Most Commonly Found?
The Entertainment Industry
News and Current Affairs
The Digital Gaming Industry
Education
In Sum
Conclusion
References
12: Creative Tourism and Creative Tourists: A Review
Introduction
Conceptualising Creative Tourism
Creative Tourists
References
13: Accelerated Times: Post-Capitalism and Music Industry Pedagogy
Introduction
Capitalist Realism
Ghosts and Barometers of Change
Never Work
Singularity
Atomisation, Acceleration and Music
A Young Idea
Influence, Confluence and Socialism
Conclusions
References
14: Cultural and Creative Districts: A Literature Review and a Taxonomy
Introduction
Theoretical Background
Governance and Performance
A Taxonomy
Conclusions
References
15: Innovation Through Engaged Learning: Working with Mode 2 Knowledge and Intrapreneurship
Introduction
HE Research and Pedagogy
Practice Knowledge
Practitioner Research
Mode 2 Knowledge, Transdisciplinarity and Intrapreneurship
Discussion and Conclusions
References
16: Professionalisation and Identification in UK Higher Arts Education
Introduction to Professionalisation: Policy and Pedagogy
Art Schools 1760–1960
Political Ideologies and Professionalising Policies
Current Perspectives, Acceptances, and Alternatives
Visual Arts as Professions and Artists as Professionals
The Arts and the Professions: Parameters and Participation
Professions and Professional(ised) Identities
Situating Professional(ised) Artists’
Skilling
Skills, Talent, and Pedagogy
Perceptions of Professional Development
Conclusions
References
17: Interdisciplinary Limits of Creative Business Education
Introduction
Debates Around Interdisciplinarity
‘Creativity’, ‘Labour’ and ‘Capital’ in Creative Business Education Curriculum
Interdisciplinary Limits of Creative Business Education
Conclusion
References
Index
