Author(s): Jitendra K. Das, Shallini Taneja and Hitesh Arora
Publisher: Routledge
Year: 2020
Cover
Half Title
Title
Copyright
Contents
List of contributors
List of figures
List of tables
Foreword
Acknowledgements
Introduction
1 Indian corporates leveraging green marketing to promote CSR and sustainable development: implications and challenges
2 Sustainable development and business research: where we are and where we might go
3 Sustainability concerns, digitalization, and globalization: impact on marketing thought and practice
4 Impact of long-term CSR support
5 CSR initiatives by small and medium enterprises in the National Capital Region of India
6 Regulating the invisible hand: mandatory CSR in Mauritius
7 The obligation versus opportunity framework for corporate social responsibility implementation
8 Operations research and its role in environmental management: a review
9 The global reporting initiatives, business intelligence, and corporate sustainability: an analysis of Indian enterprise in the energy sector
10 CSR and its communication in multinational companies in India and the UK: dimensions and relationships
11 Creating a watchdog culture for ethical standards in Indian advertising
12 The role of CSR in skilling India: the sustainability of interventions by pharmaceutical companies
13 Microfinance as an instrument for achieving sustainable development: a research agenda
14 Leveraging social media to amplify CSR programmes
15 Building the Master Training programme: a case study
16 Transforming lives through education: a CSR case study of SRF foundation
17 Educating minds to empower the future: Capgemini
Index
