This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.
Author(s): Silke Bustamante, Fabio Pizzutilo, Martina Martinovic, Susana Herrero Olarte
Series: CSR, Sustainability, Ethics & Governance
Publisher: Springer
Year: 2021
Language: English
Pages: 408
City: Cham
Preface
Contents
Introduction
1 Motivations and Research Question
2 Book Overview
References
Part I: Theoretical Concepts
Theoretical Insights into the Relation Between CSR and Employer Attractiveness
1 Definition and Dimensions of CSR
2 Impact of CSR on Employer Attractiveness
3 The Role of CSR for Employer Branding
References
Cultural and Socio-economic Embeddedness of CSR Preferences
1 Overview
1.1 Cultural Context
1.1.1 Definitions
1.1.2 Correlations Between Cultural Values and CSR
1.1.3 Cultural Dimensions
1.2 Socio-Economic Framework
1.3 Institutional Embeddedness of CSR
1.4 Salient Issues
2 Potential Indicators
References
Part II: Research Approach and Global Results
Research Methodology and Procedure
1 Research Objectives: The GEP Project
2 Research Design
3 The Student Survey
3.1 Questionnaire, Methodology and Survey Procedure
3.2 Sample
4 Global and Country Analysis
References
CSR Preferences of Students Around the World
1 Introduction
2 Sample
3 Preferences in Employer Choice: The Global Picture
4 Differences in Employer Related Preferences Across Nationalities
4.1 Differences in Means
4.2 Country Clusters
5 Differences in CSR Related Preferences Based on Other Individual and Contextual Characteristics
5.1 Potential Predictor Variables
5.1.1 Demographic Variables
5.1.2 Knowledge and Experience
5.1.3 Values
5.1.4 Cultural Variables
5.1.5 Socio-economic Conditions
5.2 Procedure and Results
6 Summary
Appendix
References
Part III: Germanic Europe
Germany
1 The Context for CSR
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
1.3 Institutional Embeddedness and CSR Performance of Companies
1.4 Pressing Issues and Stakeholder Expectations
2 CSR Expectations of Young Job Seekers
2.1 Overview
2.2 Study Design and Profile of Respondents
2.3 Results of the Survey
3 CSR in Employer Marketing
4 Discussion
References
The Netherlands
1 Political and Socio-Economic Conditions in the Netherlands
1.1 A Profile of the Netherlands
1.2 Cultural Values
1.3 Institutional Embeddedness of CSR in the Netherlands
2 CSR Performance of Companies
3 CSR Preferences of Dutch Students
3.1 Affiliation and Respondents´ Profile
3.2 Results of the Survey
4 Conclusion
References
Part IV: Eastern Europe
Bulgaria
1 Socio-Economic Conditions
2 Cultural Values
3 Characteristics, Actors and Maturity of CSR
4 The Importance of CSR to Future Employees
5 Summary and Discussion of the Bulgarian Study
References
Georgia
1 Political and Socio-Economic Background
2 Cultural Values
3 CSR Development
4 Research Findings
5 Conclusions
References
Poland
1 Socio-Economic and Cultural Conditions
2 Characteristics, Actors and Maturity of CSR
3 CSR in Employer Marketing
4 The Significance of CSR for Employees: Results of the Survey
5 Conclusions
References
Russia
1 Socio-Economic and Cultural Conditions
2 Characteristics, Actors and Maturity of CSR
3 CSR in Employer Marketing
4 The Significance of CSR for Employees
References
Summary Eastern Europe
1 Socio-Economic Context
2 CSR Context
3 CSR Expectations of East European Young Job Seekers
References
Part V: Nordic Europe
Employer Attractiveness in Nordic Europe
1 Socio-Economic Conditions in the Nordic Region
2 Cultural Values in the Nordic Region
3 CSR Practices in the Nordic Region
References
Denmark
1 Introduction
2 Socio-Economic Conditions
3 Cultural Values
4 Characteristics, Actors and Maturity of CSR
5 The Importance of CSR for Prospective Employees
6 Summary and Discussion of the Danish Study
References
Iceland
1 Socio-Economic Conditions
2 Cultural Values in Iceland
3 CSR Practices in Iceland
4 CSR Expectations of Icelandic University Students Seeking Jobs
5 Summary and Discussion of the Icelandic Study
References
Part VI: Latin Europe
CSR in Latin Europe: An Overview
1 Socio-Demographic and Economic Context
2 CSR Context
References
France
1 The French Context
2 Characteristics, Actors and Maturity of CSR
3 CSR in Employer Branding
4 The Significance of CSR for Employees: Results of the Survey
5 Conclusion
References
Italy
1 The Italian Context
2 Characteristics, Actors and Maturity of CSR
3 CSR in Employer Branding
4 CSR and Employer Attractiveness: Results of the Survey
5 Conclusion
References
Spain
1 The Spanish Context
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
2 Characteristics, Actors and Maturity of CSR
3 CSR in Employer Branding
4 The Significance of CSR for Employees: Results of the Survey
4.1 Sample Disposition
4.2 Results of the Survey: Relative Utilities
4.3 Results of the Survey: Further Analyses
References
Part VII: Anglo
Australia
1 Country Data: National Context
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
1.3 Institutional Embeddedness and CSR Performance of Companies
2 Country Data: Institutional Context
3 Students´ Expectations on Employers´ CSR Performance
4 Discussion and Concluding Comments
References
Ireland
1 Country Data: National Context
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
1.3 Institutional Embeddedness and CSR Performance of Companies
2 Country Data: Institutional Context
2.1 Waterford Institute of Technology
2.2 Sustainability Education
2.3 Institutional Support for Sustainability
3 Irish Case Study: Students´ Expectations on Employers´ CSR Performance
4 Conclusion
References
USA
1 Country Data: National Context
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
1.3 Institutional Embeddedness and CSR Performance of Companies
2 Country Data: Institutional Context
2.1 Bridgewater State University
2.2 Sustainability Education and Institutional Support for Sustainability
2.3 Student Predisposition to Sustainability
3 US Case Study: Students´ Expectations on Employers´ CSR Performance
4 Concluding Comments
References
Comparative Analysis Anglo Countries
1 Contextual Background
2 CSR Expectations of Young Job Seekers in Anglo Countries
References
Part VIII: Latin America
General Context of Latin American Countries
References
Chile
1 Context
2 CSR in Chile
3 Survey on Employer Related Preferences of Young Chilean Job Seekers
4 Conclusions
References
Ecuador
1 The Socio-Economic Background
2 Characteristics, Actors and Maturity of Corporate Social Responsibility (CSR)
3 Significance of CSR for Employees: Results of Survey
4 Discussion and Conclusions
References
Mexico
1 The General Context
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
1.3 Institutional Embeddedness and CSR Performance of Companies
1.4 Stakeholder Expectations and Pressing Issues
2 CSR Expectations of Young Job Seekers
3 Conclusion
References
Part IX: Sub-Saharan Africa
General Context of Ghana and Nigeria
References
Ghana
1 Socio-Economic and Cultural Conditions in Ghana
2 Characteristics, Actors and Maturity of CSR in Ghana
3 Analysis of CSR Activities of 10 Top Companies in Ghana
4 CSR Expectations of Young Ghanaian Job Seekers
5 Summary and Conclusion
Appendix
References
Nigeria
1 Introduction
2 The Nigerian Setting
2.1 The Cultural Background
2.2 The Socio-Economic Background
2.3 CSR in Nigeria
3 Employee Related Preferences among Young Nigerian Professionals
4 Summary and Conclusion
References
Part X: Arab and Middle East
Turkey
1 Context
1.1 Political and Socio-Economic Conditions
1.2 Cultural Values
1.3 Corporate Social Responsibility in Turkey
1.4 Pressing Issues and Stakeholder Expectations
2 CSR Expectations of Young Job Seekers in Turkey
3 CSR in Employer Marketing
4 Summary and Discussion
References
United Arab Emirates
1 Political and Demographic Context, CSR in Modern UAE
2 The Role of Higher Education in Increasing CSR Awareness Among Prospective UAE´s Employees
3 CSR Attractiveness for Young Job Seekers in UAE
3.1 Sample Description
3.2 Results and Discussion
References
Part XI: Confucian Asia
CSR in the Confucian Culture
1 Confucian Values
2 Confucianism and CSR
3 Employer Attractiveness in Confucian Asian: Summary of the Results
References
China
1 Chinese Cultural Values
2 CSR Performance of Companies
3 CSR Expectations of Young Job Seekers
4 Summary and Conclusion
References
Japan
1 CSR and Employer Attractiveness in Japan
2 Japanese Cultural Values in Firms
3 CSR in Japan
4 Employers Related CSR Expectations by Young Job seekers
References
Part XII: Final Remarks
Conclusion
1 Summary
2 Implications
3 Limitations
References
