Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.
Author(s): Sandeep Krishnamurthy (Editor)
Series: Contemporary Research in E-Marketing
Publisher: Idea Group Publishing
Year: 2005
Language: English
Pages: 389
Evaluation of Web Sites onInformation andEntertainment Properties:......Page 12
An Examination of ConsumerBehavior on eBay Motors......Page 51
Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India......Page 69
User-CenteredDesign and Marketing: Online Customer Value......Page 99
A Synthesis and Analysis of Behavioral and Policy Issues in ElectronicMarketing Communications......Page 117
Providing Value to Customers in E-Commerce Environments: The Customer’s Perspective......Page 130
Key Success Requirements for Online Brand Management......Page 158
The Evolution of the Theory and Practice of Marketing in Light of InformationTechnology......Page 179
The Internet and GlobalMarkets......Page 227
StanceAnalysis: Social Cues and Attitudes in Online Interaction......Page 273
Application of Internet-Based MarketingInstruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK......Page 295
The E-Mode of BrandPositioning: The Need for an Online Positioning Interface......Page 315
Locked In By Services: Willingness to Pay More and Switching Behavior in a Digital Environment......Page 333
ComparativeAnalysis ofInternational Approachesto the Protection of OnlinePrivacy......Page 358
About the Authors......Page 376
Index......Page 383
