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Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

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Author(s): Daniel C. Funk
Publisher: Butterworth-Heinemann
Year: 2008

Language: English
Pages: 272


Content: Introduction to sport and event consumer behaviour --
Sport and event consumer motivation --
Consumer decision-making in sport and events --
Marketing action for sport and events --
Consumer awareness of sport and events --
Consumer attraction to sport and events --
Consumer attachment to sport and events --
Consumer allegiance to sport and events --
Constraints to sport and event consumption --
Administrative services --
Facilities and support services --
Special events and services.