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Consumer Behavior: Buying, Having, and Being

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html

Author(s): Michael R. Solomon
Edition: 8
Publisher: Pearson Education, Inc.
Year: 2009

Language: English
Pages: 720
City: New Delhi
Tags: Marketing, Consumer Behavior

Preface and FM
Section I Consumers in the Marketplace
Chapter 1 Consumers Rules
Section II Consumers as Individuals
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Values
Chapter 5 The Self
Chapter 6 Personality and Lifestyles
Chapter 7Attitudes
Chapter 8 Attitude Change and Interactive Communications
Section III Consumers as Decision Makers
Chapter 9 Individual Decision Making
Chapter 10 Buying and Disposing
Chapter 11 Group Influence and Opinion Leadership
Chapter 12 Organizational and Household Decision Making
Section IV: Consumers and Subcultures
Chapter 13 Income and Social Class
Chapter 14 Ethnic, Racial, and Religious Subcultures
Chapter 15 Age Subcultures
Section V: Consumers and Culture
Chapter 15 Cultural Influences on Consumer Behavior
Chapter 17 The Creation and Diffusion of Global Cons