Conquering Product Ownership - The No Bull Guide for Busy People

*Note, this book has been updated with Scrum 2020 Guide changes This book includes 12 chapters + 1 bonus chapter How will this book help you? Whether you’re a seasoned Product Manager, Product Owner or are new to the Agile world - there’s always something new to learn. If you are looking to get certified as a Product Owner, or need a different perspective on how to handle practical product scenarios, this book will help. This is what you get: Part 1: All the Scrum basics - Whether you are new, or need a knowledge refresh, Part 1 will cover the main points about the history of Scrum, the Roles, Artifacts and Events. This part is straight to the point but comprehensive enough to update you with everything that is Scrum. Part 2: All about Products and Product Ownership - What does a Product Owner do? What don’t they do? How do they get a good product out in the market? What tools can they use to help them? This part answers all these questions, and more! Not only does it cover the Product Owner fundamentals, but it includes short descriptions of business and marketing concepts that make a product succeed. This section exceeds the basics of Product Ownership - you’ll have a good grasp of everything from product strategy to product metrics, market personas and more! Part 3: All about the action - The day to day of a Product Owner, Planning releases, Participating in Scrum Events, Managing the Product Backlog, Requirements gathering - it’s all there! We’ve even included a bonus section that goes through the most common challenging situations that a Product Owner encounters, and how to tackle them. Reading this book well, will help you get through the first and second PSPO™ certifications.