Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:* Market segmentation and web marketing* Conference and event budgeting* Technology and communications, from video conferencing to web casting and pod casting* Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity* Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information
Author(s): Tony Rogers
Edition: 2
Year: 2008
Language: English
Pages: 424
Conferences and Conventions......Page 4
Copyright Page......Page 5
Contents......Page 6
Series editors......Page 10
Series preface......Page 12
Forewords......Page 14
Preface......Page 18
List of case studies......Page 20
Introduction......Page 22
The origins of the conference industry......Page 23
The foundations of a proper industry......Page 25
The industry’s recent globalisation......Page 30
World rankings of leading cities and countries......Page 31
Certain industry shortcomings......Page 36
Industry parameters and definitions......Page 43
Business tourism and leisure tourism......Page 47
The benefits of conference and business tourism......Page 48
Summary......Page 51
Review and discussion questions......Page 52
Further reading......Page 53
Introduction......Page 54
The buyers......Page 55
The suppliers......Page 74
Agencies and intermediaries......Page 81
Other important organizations......Page 95
Summary......Page 98
Notes and references......Page 99
Introduction......Page 102
Conferences and conventions within the wider tourism context......Page 103
Factors affecting conference sector demand......Page 104
The inadequacy of the information base......Page 107
The size of the global conference industry......Page 108
The value of the industry......Page 109
Research findings......Page 116
Summary......Page 131
Notes and references......Page 132
Introduction......Page 134
Marketing principles......Page 135
Relationship marketing and customer relationship management......Page 145
Web marketing......Page 148
The branding of cities and other destinations......Page 151
Destination marketing organizations......Page 156
Conference venue marketing......Page 182
The branding of hotel venues......Page 184
Overseas marketing......Page 187
Review and discussion questions......Page 188
Notes and references......Page 189
Further reading......Page 190
Introduction......Page 192
A general introduction to conference organizing......Page 193
Pre-conference planning and research......Page 195
Budgeting and financial management......Page 200
Sourcing and selecting a venue......Page 205
Negotiating with venues......Page 212
Programme planning......Page 215
Event marketing......Page 216
Conference management and production......Page 218
Event evaluation......Page 220
Summary......Page 222
Review and discussion questions......Page 223
Further reading......Page 224
Introduction......Page 226
Client-focused product innovations......Page 227
Professional inspection visits and showrounds......Page 229
Yield management and ‘REVPAR’......Page 231
Negotiating with clients......Page 235
Venue case studies......Page 236
Review and discussion questions......Page 247
Further reading......Page 248
Introduction......Page 250
The importance of people skills......Page 251
Education and learning, training and CPD opportunities......Page 256
Careers in the conference industry......Page 265
Salary levels......Page 266
Career profiles......Page 269
Review and discussion questions......Page 297
Notes and references......Page 298
Introduction......Page 300
The activities of international organizations and associations......Page 301
The roles of selected national trade associations......Page 317
An assessment of the conference industry’s fragmentation......Page 323
Review and discussion questions......Page 324
Introduction......Page 326
Global trends and forecasts......Page 327
Events and the marketing mix......Page 330
Virtual versus face-to-face conferencing......Page 331
Sustainable meetings......Page 334
Corporate social responsibility......Page 340
Accessibility not disability......Page 343
Procurement......Page 345
Return on investment......Page 347
In conclusion......Page 350
Review and discussion questions......Page 351
Notes and references......Page 352
Further reading......Page 353
Case Studies......Page 354
Appendix A List of conference industry trade magazines......Page 416
Index......Page 418
