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Concepts Of Quality Connected To Social Media And Emotions

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Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.

Author(s): Denisa Elena Vlad
Series: Sustainable Management
Publisher: Gabler Verlag/Springer
Year: 2020

Language: English
Pages: 228
Tags: International Business

Front Matter ....Pages I-XII
Introduction (Denisa Elena Vlad)....Pages 1-5
Front Matter ....Pages 7-7
Conceptual elements regarding quality (Denisa Elena Vlad)....Pages 9-45
Social media as influence factor of quality (Denisa Elena Vlad)....Pages 47-94
Front Matter ....Pages 95-95
Analysis of consumer behaviour related to social media (Denisa Elena Vlad)....Pages 97-124
The relationship between social media – business – quality (Denisa Elena Vlad)....Pages 125-185
Conclusions – The Highest Style of Quality: post-truth social media? (Denisa Elena Vlad)....Pages 187-203
Back Matter ....Pages 205-222