Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Author(s): Elizabeth E. Graham, Joseph P. Mazer
Publisher: Routledge/Taylor & Francis Group
Year: 2020
Language: English
Pages: 553
Tags: Communication Research, Measures
Cover......Page 1
Half Title......Page 2
Series Page......Page 5
Title Page......Page 6
Copyright Page......Page 7
Dedication......Page 8
Table of Contents
......Page 10
Editors and Contributors......Page 14
Preface......Page 20
Acknowledgments......Page 21
Introduction
......Page 22
Part I: Measurement Trends and Issues......Page 26
Identification and Inclusion Process......Page 28
Evolving Discipline and Interpersonal Communication Measurement......Page 29
Measurement Considerations......Page 33
Concluding Observations: Connections to Previous Sourcebooks......Page 41
References......Page 42
Measurement in Family Communication......Page 45
Criteria Employed for Measure Selection and Subsequent Profiling......Page 46
Methodological Trends and Issues in Family Communication Research......Page 49
Promising New Measures in Family Communication Research......Page 53
References......Page 56
Measurement in Health Communication......Page 61
Psychological and Public Health Contexts......Page 62
Medical and Clinical Contexts......Page 64
Media and Messaging Contexts......Page 67
Uncertainty and Information Seeking......Page 69
Conclusions......Page 71
References......Page 73
Measurement in Instructional Communication
......Page 79
Learning Outcomes......Page 80
Student Behaviors and Characteristics......Page 82
Teacher Behaviors and Characteristics......Page 85
Recommendations for Future Research......Page 88
References......Page 90
Measurement in Intergroup Communication......Page 95
Methodological Trends and Issues in Intergroup Communication Research......Page 96
Measurement Influences from Outside the Discipline......Page 101
Promising New Methods and Measures in Intergroup Communication......Page 102
References......Page 103
Criteria Employed for Measure Selection and Subsequent Profiling......Page 107
Methodological Trends in Organizational Communication Research......Page 109
Sampling Techniques and Trends......Page 110
Issues of Reliability and Validity......Page 111
Examining Measurement Subtopics in Organizational Communication......Page 112
Conclusions......Page 114
References......Page 115
Introduction......Page 119
Audience Research in Sport Communication......Page 120
Interpersonal Dynamics in Sports......Page 124
Identification......Page 125
References......Page 126
Measurement in Public Relations......Page 133
Criteria Employed for Measure Selection and Subsequent Profiling......Page 134
Theoretical and Methodological Trends in Public Relations Research......Page 135
References......Page 140
A (Very Brief) History of Computer-Mediated
Communication Scholarship
......Page 145
Frequency of Communication Technology Usage......Page 147
Motivations for Usage......Page 151
Intended and Unintended Effects......Page 155
Concluding Remarks......Page 157
References......Page 159
Measurement in Intercultural and Cross-Cultural Communication......Page 166
Key Research Areas in Intercultural and Cross-Cultural Communication......Page 167
Measurement Issues in Intercultural and Cross-Cultural Communication......Page 170
Reliability and Validity in Intercultural and Cross-Cultural Communication......Page 174
Opportunities and Concluding Remarks......Page 177
References......Page 178
Criteria Employed for Measure Selection and Subsequent Profiling......Page 185
Trends in Mass Communication Research and Measurement......Page 186
Methodological Issues of Interest and Concern in Mass Communication Research......Page 190
Opportunities and Future Directions in Mass Communication Research......Page 192
References......Page 193
Part II: Measure Profiles......Page 198
Introduction......Page 200
Validity......Page 201
Measure......Page 203
References......Page 205
Reliability......Page 207
Comments......Page 208
Measure......Page 210
References......Page 211
Reliability......Page 212
Location of Measure......Page 213
References......Page 214
Introduction......Page 215
Validity......Page 216
Comments......Page 217
Location of Measure......Page 218
References......Page 219
Introduction......Page 220
Validity......Page 221
Comments......Page 223
Measure......Page 224
References......Page 225
Introduction......Page 227
Comments......Page 228
Measure......Page 229
References......Page 230
Introduction......Page 232
Validity......Page 233
Measure......Page 234
References......Page 235
Introduction......Page 237
Validity......Page 238
Comments......Page 239
Measure......Page 240
References......Page 241
Introduction......Page 242
Reliability......Page 243
Comments......Page 244
Measure......Page 245
References......Page 248
Introduction......Page 250
Validity......Page 251
Location of Measure......Page 252
Measure......Page 253
References......Page 254
Introduction......Page 256
Reliability......Page 257
Comments......Page 258
Measure......Page 259
References......Page 261
Validity......Page 262
Location of Measure......Page 263
References......Page 264
Introduction......Page 265
Validity......Page 266
Location of Measure......Page 267
References......Page 268
Introduction......Page 270
Comments......Page 272
Measure......Page 273
References......Page 274
Validity......Page 276
Comments......Page 277
Measure......Page 278
References......Page 279
Validity......Page 280
Measure......Page 281
References......Page 282
Introduction......Page 284
Validity......Page 285
Comments......Page 286
Measures......Page 287
References......Page 288
Validity......Page 290
Measure......Page 291
References......Page 292
Introduction......Page 293
Validity......Page 294
Measure......Page 295
References......Page 296
Introduction......Page 298
Reliability......Page 299
Validity......Page 300
Comments......Page 301
Measure......Page 302
References......Page 303
Introduction......Page 304
Validity......Page 305
Measure......Page 306
References......Page 307
Introduction......Page 309
Validity......Page 310
Comments......Page 311
Measure......Page 312
References......Page 313
Introduction......Page 315
Validity......Page 316
Comments......Page 317
Measure......Page 318
References......Page 319
Validity......Page 320
Measure......Page 321
References......Page 323
Introduction......Page 324
Validity......Page 325
Measure......Page 326
References......Page 327
Introduction......Page 329
Validity......Page 330
Measure......Page 331
References......Page 332
Introduction......Page 334
Reliability......Page 335
Validity......Page 336
Measure......Page 337
References......Page 338
Introduction......Page 340
Reliability......Page 341
Location of Measure......Page 342
Measure......Page 343
References......Page 344
Introduction......Page 346
Validity......Page 347
Comments......Page 348
Measure......Page 349
References......Page 351
Introduction......Page 354
Validity......Page 355
Comments......Page 356
Measure......Page 357
References......Page 359
Introduction......Page 360
Reliability......Page 361
Comments......Page 362
Measure......Page 363
References......Page 364
Reliability......Page 365
Validity......Page 366
Measure......Page 368
References......Page 369
Introduction......Page 371
Reliability......Page 372
Validity......Page 373
Location of Measure......Page 374
Measure......Page 375
References......Page 377
Reliability......Page 378
Comments......Page 379
Measure......Page 380
References......Page 382
Introduction......Page 384
Validity......Page 385
Measure......Page 386
References......Page 387
Introduction......Page 389
Validity......Page 391
Comments......Page 392
Measure......Page 393
References......Page 394
Introduction......Page 395
Validity......Page 396
Measure......Page 398
References......Page 399
Introduction......Page 401
Validity......Page 402
Comments......Page 403
Measure......Page 404
References......Page 405
Introduction......Page 406
Reliability......Page 407
Validity......Page 408
Measure......Page 409
References......Page 411
Introduction......Page 413
Validity......Page 414
Public Relations Value Assessment Scale......Page 415
References......Page 417
Introduction......Page 419
Validity......Page 420
Comments......Page 421
Measure......Page 422
References......Page 424
Introduction......Page 425
Reliability......Page 426
Comments......Page 427
Measure......Page 428
References......Page 429
Introduction......Page 431
Validity......Page 432
Comments......Page 433
Measure......Page 434
References......Page 436
Introduction......Page 438
Validity......Page 439
Measure......Page 440
References......Page 442
Introduction......Page 444
Comments......Page 445
References......Page 446
Reliability......Page 448
Validity......Page 449
Measure......Page 450
References......Page 451
Introduction......Page 452
Validity......Page 453
Comments......Page 454
References......Page 455
Introduction......Page 457
Validity......Page 458
Location of Measure......Page 459
References......Page 460
Introduction......Page 462
Comments......Page 463
References......Page 464
Introduction......Page 466
Reliability......Page 467
Location of Measure......Page 468
Measure......Page 469
References......Page 470
Introduction......Page 473
Measure......Page 474
References......Page 478
Introduction......Page 480
Validity......Page 481
Comments......Page 482
Measure......Page 483
References......Page 484
Introduction......Page 485
Validity......Page 487
Location of Measure......Page 488
References......Page 489
Introduction......Page 491
Comments......Page 492
References......Page 493
Introduction......Page 495
Comments......Page 496
Measure......Page 497
References......Page 498
Introduction......Page 499
Validity......Page 500
Measure......Page 501
References......Page 502
Introduction......Page 504
Validity......Page 505
Measure......Page 507
References......Page 509
Validity......Page 511
Comments......Page 512
References......Page 513
Introduction......Page 515
Reliability......Page 516
Validity......Page 517
Comments......Page 519
Measure......Page 520
References......Page 521
Introduction......Page 523
Validity......Page 524
Measure......Page 525
References......Page 526
Introduction......Page 528
Validity......Page 530
Location of Measure......Page 531
Measure......Page 532
References......Page 533
Introduction......Page 535
Validity......Page 536
Comments......Page 537
Measure......Page 538
References......Page 539
Introduction......Page 540
Validity......Page 542
Measure......Page 543
References......Page 545
Author Index......Page 546
Subject Index......Page 549
