This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.
Author(s): Waddick Doyle, Claudia Roda
Publisher: Palgrave Pivot
Year: 2019
Language: English
Pages: 145
Tags: Media And Communication
Front Matter ....Pages i-x
Introduction (Waddick Doyle, Claudia Roda)....Pages 1-6
A Roadmap of Studies in Attention and Digital Technology (Claudia Roda)....Pages 7-20
Attentional Agency Is Environmental Agency (Yves Citton)....Pages 21-31
The Economy of Attention in the Age of Neoliberalism (Georg Franck)....Pages 33-47
Brand Communication and the Attention Economy (Waddick Doyle)....Pages 49-61
Designing Envelopes for Attention Policies (Dominique Boullier)....Pages 63-73
Political Attention: A Genealogy of Reinscriptions (Jayson Harsin)....Pages 75-111
Consumer Attention: Corporeality, Surveillance and the Attention Enclosure (Rachel Huber)....Pages 113-127
Productivity and Promiscuity: Paying Undivided Attention (Robert Payne)....Pages 129-139
Back Matter ....Pages 141-143
