Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities.
Author(s): John Tuckey
Publisher: Bloomsbury Academic
Year: 2022
Language: English
Pages: 469
City: London
Cover
Contents
List of Illustrations
Acknowledgements
Introduction
Section 1 Issues for all communication for development projects
1 An overview of communication for development
2 This book’s approach to communication for development
3 The principles and ethics of communication for development
4 Recruiting production teams for communication for development projects
5 Consultation
6 Factual programmes, drama and reality
7 Producing factual programmes in communication for development
8 The project production handbook
9 Project choices
Section 2 Two Humanitarian communication
10 The rationale of humanitarian communication
11 An overview of humanitarian communication
12 Communication in the context of the relief effort
13 The information and communication needs assessment
14 Recruiting and training a local team for emergency communication
15 Using the media for two-way communication
16 Channels for humanitarian communication
17 Communication for adults directly affected by crisis
18 Communication for children directly affected by crisis
19 Communication for indirectly affected populations
Section 3 Distance learning broadcasting
20 An overview of distance learning broadcasting
21 Producing distance learning programmes for adults
22 Producing distance learning programmes for children
Section 4 Empowerment and engagemen
23 An overview of communication for empowerment and engagement
24 Empowerment: A voice for the poor and powerless
25 Engaging an audience in human rights and political processes
Section 5 Communication for behaviour and social change
26 An overview of communication for change
27 Serial drama for change: The why and how
28 Developing and writing a serial drama for change
29 Production and post-production for a serial drama
30 Factual programmes for change: The why and how
Section 6 Training plans and materials
Journalism
Module J1: An exploration of how people learn
Module J2: A selection workshop procedure for factual communication
Module J3: Presentation training
Module J4: Humanitarian communication
Module J5: Training for child journalists
Module J6: Creativity in writing for children
Module J7: News for a community station
Module J8: Producing a live phone-in discussion programme
Module J9: Investigative journalism
Module J10: The production of factual programmes for behaviour change
Drama
Module D1: A selection workshop for a serial drama project
Module D2: An introduction to the MARCH methodology for behaviour and social change serial dramas, and its application
Module D3: Scriptwriting a serial drama for behaviour change
Module D4: Production team and technician training for drama
Glossary
Notes
Select bibliography
Index
