Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.
Author(s): Jorge Frascara
Year: 2004
Language: English
Pages: 240
Title Page......Page 4
Copyright Page......Page 5
Table of Contents......Page 8
Acknowledgments......Page 12
Introduction......Page 14
1 | A Description of the Field......Page 18
2 | Historical Context......Page 32
3 | Design Principles: Functional Requirements......Page 74
4 | Methods and Planning......Page 108
5 | The Practice: Professional Areas......Page 146
6 | Computer Technologies and Communication Design......Page 186
7 | Culture and Society......Page 202
Conclusion......Page 206
Bibliography......Page 208
Index......Page 214
