Commodore: A Company On The Edge

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Filled with first-hand accounts of ambition, greed, and inspired engineering, this history of the personal computer revolution takes readers inside the cutthroat world of Commodore. Before Apple, IBM, or Dell, Commodore was the first computer manufacturer to market its machines to the public, selling an estimated 22 million Commodore 64s. Those halcyon days were tumultuous, however, owing to the expectations and unsparing tactics of founder Jack Tramiel. Engineers and managers with the company between 1976 and 1994 share their memories of the groundbreaking moments, soaring business highs, and stunning employee turnover that came with being on top in the early days of the microcomputer industry. This updated second edition includes additional interviews and first-hand material from major Commodore figures like marketing guru Kit Spencer, chip designer Bill Mensch, and Commodore co-founder Manfred Kapp. About the Author: Brian Bagnall is the author of numerous computer titles, including Core LEGO Mindstorms, On the Edge, and Maximum LEGO NXT. He is also a frequent contributor to Old-Computers.com, an online museum dedicated to recording and preserving computer history. He lives in Winnipeg, Manitoba.

Author(s): Brian Bagnall
Edition: 2
Publisher: Variant Press
Year: 2010

Language: English
Pages: 548

Introduction
Prologue
Chapter 1: Microprocessors
Chapter 2: MOS Technology
Chapter 3: Selling the Revolution
Chapter 4: The Acquisition
Chapter 5: The Prototype
Chapter 6: The Demo
Chapter 7: Igniting an Industry
Chapter 8: Building a Factory
Chapter 9: Trinity
Chapter 10: Storming Europe
Chapter 11: Race for the Disk Drive
Chapter 12: New Headquarters
Chapter 13: Business is War
Chapter 14: Color Computers
Chapter 15: Turning Japanese
Chapter 16: Small Computers
Chapter 17: Powerless Struggle
Chapter 18: Big in Japan
Chapter 19: Mass Destruction
Chapter 20: Return of the Curse
Chapter 21: Failure to Launch
Chapter 22: The Friendly Computer
Chapter 23: Mass Distribution
Chapter 24: Entertainment
Chapter 25: The VIC-40
Chapter 26: The Unveiling
Chapter 27: Commodore 64
Chapter 28: Delay of Game
Chapter 29: Selling the Revolution
Chapter 30: Encore
Chapter 31: Commodore Mania
Chapter 32: New Projects
Chapter 33: Ted
Chapter 34: Marketing Interference
Chapter 35: End of an Era
Chapter 36: Dismissing the Founder
Epilogue