Micro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public’s concerns, has produced a number of challenges.
Commercializing Micro-Nanotechnology Products provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today’s businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development. The book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues. Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development.
This reference provides the only insightful appraisal of the current status of micro-nanotechnology products. It describes a concise process for product commercialization, from market research to end product realization. Commercializing Micro-Nanotechnologies provides a clear strategy for choosing the right product to development and overcoming challenges in the growing global market.
Author(s): David Tolfree, Mark J. Jackson
Edition: 1
Publisher: CRC Press
Year: 2008
Language: English
Pages: 271
City: Boca Raton, FL
Commercializing Micro-Nanotechnology Products......Page 2
Contents......Page 4
Preface......Page 6
Editors......Page 9
Contributors......Page 12
Table of Contents......Page 0
CONTENTS......Page 13
INTRODUCTION......Page 14
DISRUPTIVE TECHNOLOGIES......Page 16
GOVERNMENT INFRASTRUCTURE PROGRAMS......Page 17
CLUSTERS AND SUPPLY CHAIN NETWORKS......Page 18
INTELLECTUAL PROPERTY AND PATENTS......Page 19
SUMMARY......Page 20
MEETING THE CHALLENGE......Page 21
DESIGN, MODELING, AND SIMULATION......Page 22
INTEGRATION......Page 23
STANDARDIZATION......Page 24
PROTOTYPING......Page 25
PACKAGING......Page 26
FINAL-PRODUCT REALIZATION AND MARKETING......Page 27
A Brief History of the Ink-Jet Printer......Page 35
NANO COATINGS ON TEXTILES......Page 36
A PORTABLE BLOOD ANALYZER......Page 37
PRACTICAL EXPERIENCES IN COMMERCIALIZING MICRO/NANO-BASED PRODUCTS......Page 38
REFERENCES......Page 45
CONTENTS......Page 47
FOLKLORE......Page 48
EVOLUTIONARY TECHNOLOGIES......Page 49
DISRUPTIVE TECHNOLOGIES......Page 50
DEMAND PULL AND TECHNOLOGY PUSH MARKETING STRATEGIES......Page 51
MARKET STRATEGIES FOR EVOLUTIONARY TECHNOLOGIES......Page 52
MARKET STRATEGIES FOR DISRUPTIVE TECHNOLOGY......Page 53
SILICON PULLING INDUSTRY: EVOLUTIONARY TECHNOLOGY......Page 54
SILICON PULLING INDUSTRY: DISRUPTIVE START-UPS......Page 55
MICRO TECHNOLOGY: SEMICONDUCTOR TECHNOLOGY......Page 56
NANOTECHNOLOGY: GENE SPLICING......Page 57
SOURCES OF DISRUPTIVE TECHNOLOGY......Page 58
FINANCING TECHNOLOGY START-UPS......Page 59
SELLING YOUR SECOND FIRST PRODUCT......Page 61
DISTRIBUTION IS FREQUENTLY COMPLEX......Page 62
CREATE A TEAM......Page 63
DO NOT WRITE A BUSINESS PLAN......Page 65
REFERENCES......Page 66
INTRODUCTION......Page 68
IT IS OFTEN EASIER TO RELATE THE NATURE OF NANOTECHNOLOGY THAN ATTEMPT TO DEFINE IT......Page 70
WHAT IS ROADMAPPING?......Page 71
BACKGROUND......Page 72
THE SECOND LAW OF SMALL TECHNOLOGY......Page 74
THE THIRD LAW OF SMALL TECHNOLOGY......Page 75
THE FOURTH LAW OF SMALL TECHNOLOGY......Page 76
BACKGROUND......Page 78
METHODOLOGY......Page 79
DISCUSSION......Page 80
REFERENCES......Page 83
INTRODUCTION......Page 87
INVESTMENTS FROM VENTURE CAPITALISTS......Page 88
ROLE OF GOVERNMENT IN NANOTECHNOLOGY COMMERCIALIZATION......Page 89
ROLE OF ACADEMIC RESEARCH IN COMMERCIALIZING NANOTECHNOLOGY PRODUCTS......Page 90
INTELLECTUAL PROPERTY — IMPACT AND OWNERSHIP......Page 92
COPYRIGHTS......Page 93
CONCLUDING REMARKS......Page 94
INTERNET RESOURCES......Page 95
CONTENTS......Page 96
MESA+ INSTITUTE FOR NANOTECHNOLOGY WITHIN THE UNIVERSITY OF TWENTE......Page 97
SETTING THE STAGE: MICRO-NANOTECHNOLOGY, COMMERCIALIZATION, AND COOPERATION......Page 98
DYNAMICS IN THE FIELD OF MICRO-NANOTECHNOLOGY......Page 99
COOPERATION IN A TRIPLE HELIX OF ACADEMIA, INDUSTRY, AND GOVERNMENT......Page 101
THE ROLE OF PUBLIC RESEARCH ORGANIZATIONS......Page 104
ENTREPRENEURS AND VENTURE CAPITALISTS......Page 105
THE ROLE OF THE REGIONAL GOVERNMENT......Page 106
ACCOMMODATING YOUR ORGANIZATION......Page 109
CREATING FACILITIES WITH A COMMON/SHARED INTEREST......Page 112
NETWORKS......Page 114
INSPIRING CULTURE......Page 115
ACCELERATING THE COMMERCIALIZATION PROCESS......Page 117
REFERENCES......Page 118
CONTENTS......Page 120
OBJECTIVES AND DEFINITIONS......Page 121
A $5.6 BILLION MARKET IN 2005......Page 122
EVOLUTION OF MEMS MARKETS......Page 124
MOBILE PHONE AND CONSUMER APPLICATIONS: THE NEW TARGET FOR MEMS DEVICES......Page 125
NEW INDUSTRY ORGANIZATION......Page 127
SiTime History......Page 129
SiTime Production Activities......Page 130
Bosch History......Page 132
Bosch MEMS Business Facts and Figures......Page 134
Bosch Production Activities......Page 138
Bosch Competitive Situation......Page 139
DEVELOPMENT OF FOUNDRIES AND CONTRACT MANUFACTURERS......Page 140
JAPANESE MEMS MARKETS......Page 141
ANALYSIS OF THE MEMS EQUIPMENT MARKET......Page 144
An Overview......Page 145
Deep Etching Mostly Used for Inertial MEMS Devices and Silicon Microphones......Page 146
ANALYSIS OF THE NANOMATERIALS MARKETS......Page 152
APPLICATIONS OF THE NANOMATERIALS......Page 154
BUSINESS WITH NANO MATERIALS......Page 155
LONG-TERM VISION......Page 156
REFERENCE......Page 157
BUILDING THE COMPANY FROM A UNIVERSITY SPIN-OUT AND DEVELOPING A MARKET......Page 158
SPINNING OUT — IN THE WRONG DIRECTION — 1999–2000......Page 160
A CHANGE AT THE HELM (2000–2001)......Page 163
RAISING VC MONEY 2001–2002......Page 166
BUSINESS MODEL......Page 168
PARTNERSHIPS AND INTELLECTUAL PROPERTY......Page 169
ENVIROX FUEL BORNE CATALYST FOR GREATER FUEL EFFICIENCY......Page 170
OPTISOL™ PHOTOSTABLE UV ABSORBER......Page 172
CORPORATE DEVELOPMENT 2002–2004......Page 174
FLOATING ON AIM......Page 175
NANOPLEX TECHNOLOGY......Page 176
THE TOTAL PIPELINE......Page 178
THE NANOTECHNOLOGY DEBATE......Page 179
A PERSONAL PERSPECTIVE......Page 180
A NANOTECHNOLOGY VISION — AUTHOR’S NOTE......Page 181
THE ZYVEX VISION......Page 184
MARKET PULL OR TECHNOLOGY PUSH?......Page 185
FUNDING RESEARCH......Page 187
JUST ADD MARKETING......Page 190
LISTENING TO THE CUSTOMER......Page 191
IMPORTANCE OF THE LEAD CUSTOMER......Page 194
PROCESSES......Page 197
BROADENING THE PRODUCT LINE......Page 198
PARTNERING......Page 199
FINAL THOUGHTS......Page 200
REFERENCES......Page 201
INTRODUCTION......Page 202
ORIGIN OF THE LIGA-TECHNOLOGY......Page 203
FOUNDATION OF MICROPARTS GMBH — FIRST STEPS INTO BUSINESS......Page 206
PRODUCTS......Page 214
NEBULIZER FOR DRUG DELIVERY......Page 215
TRUSPRAY......Page 219
MICROFLUIDICS......Page 220
MICROSPECTROMETER......Page 227
TECHNOLOGY......Page 229
INTELLECTUAL PROPERTY......Page 233
COMMERCIAL RESULTS (SALES, EBIT)......Page 234
HUMAN RESOURCES AND ORGANIZATION......Page 236
CONCLUSION......Page 238
FROM THE PAST TO THE FUTURE......Page 241
THE FUTURE OF HEALTH AND MEDICINE......Page 244
NANOMEDICINE......Page 245
CURRENT DEVELOPMENTS......Page 246
FUTURE DEVELOPMENTS......Page 247
NANOPARTICLES, NANOMATERIALS, AND NANOMANUFACTURING......Page 248
CARBON NANOTUBE COMPOSITES......Page 250
MICROCHIPS AND NANOELECTRONICS......Page 251
SUPPLIER COMPANIES......Page 252
EXISTING MNT PRODUCTS AND COMPONENTS......Page 253
EMERGING NEW PRODUCTS AND SYSTEMS......Page 254
NANO FOOD PRODUCTS......Page 255
SMART PACKAGING FOR FOOD......Page 256
FUEL AND TRANSPORTATION SYSTEMS......Page 257
DETECTION AND ANALYSIS......Page 258
2030 AND BEYOND......Page 259
REFERENCES......Page 263
TERMS......Page 265
ACRONYMS......Page 268
Relevant Websites......Page 269
Search Engines......Page 270
