From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
Author(s): Sean Adams
Series: Workbook
Edition: Revised Edition
Publisher: Rockport Publishers/The Quarto Group
Year: 2017 [2008]
Language: English
Commentary: TruePDF
Pages: 243
Tags: Graphic Arts: Technique; Commercial Art: Themes, Motives; Color In Advertising; Color In Design; Color: Psychological Aspects
Cover
Half Title
Title
Copyright
Contents
Introduction
Chapter 1 What is Color? Apparent Color The Properties of Color
Chapter 2 Color Theory History of Color Theory Color Harmony
Chapter 3 Color Meanings Color Index
Chapter 4 10 Rules of Color
Convey Information
Color Harmony
Attract Attention
Context
Experimentation
See Color Differently
Mnemonic Value
Composition
Standardized Color Systems
Understand Limitations
Chapter 5 Color Systems
Color Systems Trends and Forecasting
Color Systems in Art and Design History
Inspirations for Palettes
Eleven Color Systems
Chapter 6 Color Talk
Chapter 7 Case Studies
Sean Adams Los Angeles, USA
Brand New School Santa Monica New York, USA
Chimera Design St. Kilda, Australia
Dynamo Dublin, Ireland
Stillhart Konzept Zurich, Switzerland
Green Dragon Office Los Angeles, USA
Johnson banks London, UK
Uwe Loesch Erkath, Germany
Lorenc & Yoo Design Atlanta, USA
LUST The Hague, Netherlands
Methodologie, Inc. Seattle, USA
Morla Design San Francisco, USA
Collins New York San Francisco, USA
Pentagram London, UK
Segura Inc. Chicago, USA
Steinbranding Buenos Aires, Argentina
Volume Inc. San Francisco, USA
Gallery
Glossary
Index
A
B
C
D
F
H
J
K
L
M
P
R
S
U
V
W
Bibliography Web Resources
About the Author
