Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Author(s): marketing Knowledge
Year: 2005
Language: English
Pages: 104
Strategic Marketing in Practice......Page 2
Table of Contents......Page 4
Preface......Page 5
Unit 1: Introduction to Strategic Marketing in Practice......Page 6
Unit 2: What is meant by Case Study Analysis ?......Page 15
Unit 3: Understanding the direction and management of marketing activities......Page 38
Unit 4: Contemporary Marketing Issues......Page 50
Unit 5: Effective Customer Orientation......Page 79
Unit 6: The Examination......Page 98
