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CIM revision cards Marketing Planning 05 06 (Official CIM Revision Cards)

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Author(s): marketing Knowledge
Year: 2005

Language: English
Pages: 128

front cover......Page 1
copyright......Page 3
Table of Contents......Page 4
Preface......Page 5
Unit 1: Introduction to Marketing Planning......Page 6
Unit 2: The Marketing Audit......Page 18
Unit 3: Marketing Planning, Implementation and Control......Page 28
Unit 4: Promotional Operations......Page 41
Unit 5: Product Operations......Page 54
Unit 6: Price Operations......Page 68
Unit 7: Place Operations......Page 76
Unit 8: Managing Marketing Relationships......Page 89
Unit 9: International Marketing......Page 99
Unit 10: Industrial, Business-to-business FMCG and Services Marketing......Page 109
Unit 11: Not-for-profit, SMEs and Virtual Marketing......Page 123