Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Author(s): Marketing Knowledge
Edition: Crds
Year: 2005
Language: English
Pages: 120
CIM Revision Cards: Marketing Planning......Page 2
Table of Contents......Page 4
Preface......Page 5
Introduction to Marketing Planning......Page 6
The Marketing Audit......Page 18
Marketing Planning, Implementation and Control......Page 28
Promotional Operations......Page 41
Product Operations......Page 54
Price Operations......Page 68
Place Operations......Page 76
Managing Marketing Relationships......Page 89
International Marketing......Page 99
Industrial, Business-to-usiness FMCG and Services Marketing......Page 109
Notor-rofit, SMEs and Virtual Marketing......Page 123
