Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Author(s): marketing Knowledge
Publisher: Butterworth-Heinemann
Year: 2005
Language: English
Pages: 127
Managing Marketing Performance......Page 2
Table of Contents......Page 4
Preface......Page 5
Introduction to Marketing Planning......Page 6
Unit 1: Creating the Organizational Context......Page 8
Unit 2: Managing Change and Internal Marketing......Page 18
Unit 3: Managing Change and Internal Marketing......Page 33
Unit 4: Implementing the Business Strategy Through Marketing Activities......Page 49
Unit 5: Implementing the Business Strategy Through Marketing Activities......Page 63
Unit 6: Implementing the Business Strategy Through Marketing Activities......Page 79
Unit 7: Management Techniques for the Marketing Function......Page 93
Unit 8: Management Techniques for the Marketing Function......Page 102
