Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Author(s): Marketing Knowledge
Edition: Crds
Year: 2005
Language: English
Pages: 120
CIM Revision Cards: Customer Communications in Marketing......Page 2
Table of Contents......Page 4
Preface......Page 5
Introduction to Customer Communications......Page 6
Buying Behaviour......Page 15
The Communication Process......Page 24
Verbal Communications – Theory and Methods......Page 31
Written Communication Formats......Page 53
Using Statistical Data and Visual Information......Page 64
The Promotional Mix – Below the Line......Page 83
The Promotional Mix – Above the Line......Page 100
The Role of Information Communication Technology (ICT)......Page 113
Customer Service and Customer Care......Page 121
