Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Author(s): Marketing Knowledge
Year: 2005
Language: English
Pages: 128
Marketing Environment......Page 2
Table of Contents......Page 4
Preface......Page 5
Unit 1: The Nature of the Organization......Page 6
Unit 2: The Microenvironment......Page 23
Unit 3: Analysis of the competitive environment......Page 35
Unit 4: The Macroenvironment......Page 49
Unit 5: The Demographic Social and Cultural Environment......Page 60
Unit 6: The Economic and International Environment......Page 73
Unit 7: The Political and Legislative Environment......Page 87
Unit 8: The Technical and Information Environment......Page 99
Unit 9: Environmental Information Systems......Page 112
