Brightly coloured prints, portraying model behaviour or a better future, have been a ubiquitous element of Chinese political culture from Imperial times until present. As economic reform swept the People's Republic in the 1980s, visual propaganda ceased to depict the tanned and muscular labourers in a proletarian utopia, so typical of preceding decades. Instead, Western icons of progress and development were employed: high-speed bullet trains, spacecraft, high-rise buildings, gridlocked free-ways and projections of general affluence. Socialist Realism was phased out by design and mixed- media techniques that were influenced by Western advertising. This lavishly illustrated study traces the development of the style and content of the Chinese propaganda poster in the decade of reform, from its traditional origins to its use as a tool for political and economic purposes.
Author(s): Stefan Landsberger
Edition: 1
Publisher: Routledge
Year: 2020
Language: English
Pages: 240
Cover
Half Title
Title Page
Copyright Page
Acknowledgments
Table of Contents
Introduction
Traditional and Modern Propagation of Behaviour in China
Precursors of Visual Propaganda in Traditional China
Precursors of the Chinese Propaganda Poster
Communist Visual Propaganda
The Communist Propaganda Poster Until the Four Modernizations Era
The Propaganda Poster During the Four Modernizations Era
The Four Modernizations Era
Poster Art and the Four Modernizations
The Future Symbolized: Propaganda Posters of the Four Modernizations Era
An Analysis of General Subjects
An Analysis of Specific Target Groups
The Future Visualized: An Analysis of Symbolism and Imagery
Epilogue
Notes
Publication Data of Posters Reproduced in This Book
Bibliography (Chinese Language Sources)
Bibliography (Western Language Sources)
Index
