Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering

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Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.

Author(s): Martin Grossmann
Series: Contributions to Management Science
Edition: 1
Publisher: Physica-Verlag HD
Year: 2005

Language: German
Pages: 243
Tags: Транспорт;Автомобильная и тракторная техника;