Career Opportunities in the Publishing Industry explores 80 jobs in publishing, covering a wide range of opportunities such as writing, editing, design, printing, selling, publicity, advertising, marketing, and distribution. Three sections thoroughly cover book publishing, newspaper publishing, and magazine publishing. An Industry Outlook section guides readers through projected trends in publishing, and extensive appendixes offer useful websites, a listing of schools and associations, and other helpful sources of information.
Author(s): Fred Yager, Jan Yager, Foreword by Laurel Touby
Edition: 2
Year: 2009
Language: English
Pages: 336
Contents......Page 8
Foreword To The Second Edition......Page 10
Foreword To The First Edition......Page 14
Industry Outlook......Page 18
Acknowledgments......Page 26
How To Use This Book......Page 28
Part I—Newspaper
Publishing......Page 32
Editorial......Page 34
Writer......Page 56
Photography And Design......Page 68
Production And Circulation......Page 76
Advertising And Marketing......Page 82
New Media Departments......Page 88
Research And Education......Page 94
Management......Page 100
PART II—MAGAZINE PUBLISHING......Page 110
Editorial......Page 112
Writer......Page 132
Photography......Page 144
Production, Design, And Art......Page 150
Marketing And Public Relations......Page 158
Advertising And Sales......Page 166
Management......Page 174
PART III—BOOK PUBLISHING......Page 182
Editorial......Page 184
Author......Page 210
Production......Page 224
Marketing And Sales......Page 234
Management......Page 256
Distribution......Page 264
Related Professions......Page 274
Appendixes......Page 288
Glossary......Page 318
Bibliography......Page 323
Index......Page 328
About The Authors......Page 335
