Capitalizing Your Technology to Disrupt and Dominate Your Markets: Transforming Cost Centers to Innovation Centers

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Every business today has some technology as part of its strategy. Inevitably, it is becoming harder for many CEOs to effectively lead their R&D efforts at the same time that their investment in tech keeps growing. Even startup founders can find themselves flustered when trying to understand whether a particular issue is genuinely impossible to solve, getting the team to provide reliable estimates, and having their top tech leaders speak in plain words as opposed to jargon.

This book helps them bridge the culture gap between the C-suite and R&D, covers frequent tech-related decisions and issues, and provides a way to unlock tech as an offensive weapon and a strategic differentiator. To create an environment where technology is not merely an execution mechanism but acts as a fulcrum for strategic opportunities, one must put a particular leadership team in place and equip them with digital literacy.

Based on the author’s experience and discussions with hundreds of executives worldwide, he short-circuits common failure patterns and enables nontechnical senior leaders to act with more certainty and clarity regarding their tech efforts. Startups and tech efforts initiated without enough understanding of the technical aspects often have to be scrapped and started from scratch within 18 months. This can make or break certain endeavors, and as the author has helped his clients avoid these problems, the book will help the readers establish a sturdy foundation to work from.

This book covers clear guidelines for founders, executives, and senior leaders that are not tech-savvy. These include establishing a tech organization, making the first key hires, assessing the relevance and risk involved in different options, and creating a healthy connection as opposed to a tech silo. On top of that, it will include lessons and case studies that stem from experience in the "Startup Nation," such as how to inject chutzpah into daily discussions and create an organization with habitual innovation.

Author(s): Aviv Ben-Yosef
Publisher: Routledge/Productivity Press
Year: 2023

Language: English
Pages: 200
City: New York

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Acknowledgments
About the Author
Introduction
Chapter 1 You Don’t Need a “Tech Strategy”: Why Most Efforts Perform Poorly
Oh, We Wanted to Talk about Tech
Scenario A: Short-Leashed Tech
Scenario B: The Abdication
Spotting the Disconnect
How This Limits Your Team Today
The Motivational Pull
Tragedy of Good Intentions
Stop Telling Yourself These
I Don’t Know How to Manage R&D
They Should Know How to Manage Themselves
We’re Too Busy to Take Care of Them
They Want the Autonomy
What the Best Looks Like
Breaking Silos
Fusing Engineers with the Business
Tech as a Strategy, Not a Tech Strategy
Making Time for Innovation
Summary
Action Items
Notes
Chapter 2 Geeks in the Boardroom: Tech Leaders Should Take the Lead
The Role of Tech Executives in Your Company
Going It Alone
Short-Term Benefits
Long-Term Advantages
Talent Maximization
With Great Responsibility Should Come Great Power
Avoiding Glorified Managers
The Hard Decisions
R&D Gatekeepers
Responsibilities of Tech Executives
What Is Your Technological Edge?
How Do You Create This Technology?
What Problems Should Technology Solve for Your Customers?
How Do You Evangelize Your Technological Value Externally?
How Do You Maximize Tech Leverage Internally?
Mapping Responsibilities to Titles
The Different Types of Tech Executives
Chief Technology Officer
Chief Information Officer
Chief Product Officer
Vice President of Engineering
Other Common Roles
How Many Tech Leaders Does It Take to Create Market Dominance?
Action Items
Note
Chapter 3 Defensive Technology: The Fallacy of Digital Transformations
What’s a Digital Transformation?
The “What Year Is It?”
The Overhaul
The Dead Letter Transformation
A Typical Transformation Lifecycle
Analysis and Planning
Initiation
Execution
The Real World
Why Transformations Fail
Ill-Conceived Beginning
Weak Kickoffs
The Sausage Factory
A Long-Expected Party
Righting the Ship
Tech as a Strategy
Internalizing R&D
Create a Business Connection
Action Items
Notes
Chapter 4 Forging Cyborgs: Assimilating Tech Throughout Your Ranks
Technifying Executives
Explaining Tech
Creating an Executive Team
Staying Current
Stand-Alone Tools
Business Software
Product Integrations
Being in the Loop
Making Employees Tech-Literate
Teaching Literacy
The Unknown Unknowns
Disarming Fear
Moving beyond Faster Horses
Cross-Pollinate
Internal vs. External
Create Healthy Friction
Product Mastery
Visibility for Mastery
Rubbing Elbows
No-Code to Eliminate Monopolies
Creating Autonomy, Not Anarchy
Not a Silver Bullet
Action Items
Notes
Chapter 5 In-House, Outsource, Build vs. Buy?: Your Technology Force Structure
Tech in the Org Chart
Your Tech Leadership Chain-of-Command
Get Your Tech Leaders
Tech Leadership Reporting to Whom?
Effective Organizational Structure
Too Many Cooks
Don’t Overdo the Supportive Roles
Cross-Functional Teams
In-House and Outsource
Company Constraints
Team Composition Patterns
Where Are They All At? Remote and Hybrid
Easiest: Colocated Teams
Hybrid: Collaboration in Hard-Mode
Remote-Only: New-World Collaboration
The Salad
How Big Is Big Enough?
The Case for Smaller Teams
Rules of Thumb for Team Sizes
Build vs. Buy
The Right Investment
Action Items
Note
Chapter 6 Habitual Innovation and Tech Capital: Creating Offensive Creativity On-Demand
The Current State of Innovation
Types of Innovation
Are You Innovating?
Measuring Innovation
How Much Innovation Is OK?
Fostering Innovation
Creativity Requires Capacity
Introduce Intermissions
Prioritize Long-Term Research
Introduce Constraints
Impact over Novelty
Tech Capital
Placing Healthy Bets
Embracing Failures
Action Items
Notes
Chapter 7 Making R&D Transparent and Predictable: Handling the Soft Parts of Software
Software Development Management
Delivery Cycles Affect the Entire Company
No One-Size-Fits-All Process
Common Approaches and Their Strengths/Weaknesses
Measuring Agility
Choosing Your Agile Principles
Using Deadlines Correctly
Bad Deadlines
The Benefits of Deadlines
Leveraging Deadlines
Addressing the Language Barrier
Define Appetites
No Radio Silence
Set Up Regular “Resurfacing” Points
Inject Feedback and Prevent Drift
Action Items
Notes
Chapter 8 Injecting Chutzpah: Culture Lessons from the World’s Unicorn Capital
What Does It Even Mean?
Not Insubordination
The Benefits
Understanding Scarcity
Cultural Misconceptions
Lack of Agency
No Psychological Safety
Cultivating Chutzpah
Give Permission
Embrace Feedback
Create Safety
Diagnose Awkward Silences
Balancing International Differences
Mix It Up
Rubbing Elbows
Create Bridges
Action Items
Notes
Chapter 9 Debugging and Troubleshooting: What to Do When Things Don’t Go According to Plans
Productivity Problems
The Team Seems to Be Going Slow Even though It Took on More People
Are These Time Estimates Justified?
Why Does It Seem Like We Cannot Improve Quality Issues?
Technical Ability
Why Do They Keep Allocating Significant Time for This “Tech Debt”?
Tech Is the Bottleneck for Our Business; Why Can’t They Deliver?
Do We Really Need to Hire More People?
Team Health
Why Is Turnover High?
We Cannot Seem to Hire People
Tech Leadership Is Not Taking the Lead
Impact
The Team Seems to Be Repeatedly Delivering the Wrong Things
How Do You Handle Cases Where the Engineers Seem to Be Focused on the Wrong Things?
They Don’t Seem to Really Be Working Hard
How Hands-On Should My Tech Executive Be?
Action Items
Notes
Chapter 10 Crypto, NFTs, and Metaverses, Oh My!: Handling Hype and Trends
Tech Vertigo
Replacing Frivolity with Calculated Bets
Treating Fads as Fads
Keeping a Finger on the Pulse
Demanding Business Cases
Got Talent
Tailoring Experiments to Your Team
Team Adjustment
Moonshots and Cutting-Edge Technology
Uncovering Blind Spots
Tech for Tech’s Sake
Action Items
Notes
Chapter 11 Could You Tell if It Hit You in the Face?: Benchmarks for a Successful Tech Team
Measuring Successful Tech Executives
Being Good Leaders
Tech Leadership
Measuring Teams
The Simple Stuff
Profitable Growth
Engineering Impact
Action Items
Notes
Conclusion
Index