Send students into their exam with the confidence to achieve their maximum potential using step-by-step guidance that helps to practise skills learned and improve exam technique. - Avoid common misconceptions with frequent mistakes highlighted throughout - Build students' skills constructing and writing answers with a range of practice and exam-style questions - Easily identify areas for improvement with the answers in the back of the book - Help students target their revision and focus on important concepts and skills with key objectives at the beginning of every chapter - Ensure that students maximise their time in the exam with examiner's tips and suggestions on how to approach questions - Contextualise knowledge with authentic case studies This Study and Revision Guide has been updated for the latest syllabus for examination from 2020. This title has not been through the Cambridge Assessment International Education endorsement process. Also available in the series Student Textbook Fifth edition (ISBN 9781510421233) Student eTextbook (ISBN 9781510420106) Whiteboard eTextbook (ISBN 9781510420113) Workbook (ISBN 9781510421257) Online Teacher's Guide (ISBN 9781510424128)
Author(s): Karen Borrington; Peter Stimpson
Publisher: Hachette UK
Year: 2019
Language: English
Pages: 120
Contents
Introduction
How to use this book
Exam preparation and technique
Section 1: Understanding business activity
1 Business activity
2 Classification of businesses
3 Enterprise, business growth and size
4 Types of business organisation
5 Business objectives and stakeholder objectives
Case study
Section 2: People in business
6 Motivating employees
7 Organisation and management
8 Recruitment, selection and training of employees
9 Internal and external communication
Case study
Section 3: Marketing
10 Marketing, competition and the customer
11 Market research
12 The marketing mix: product
13 The marketing mix: price
14 The marketing mix: place
15 The marketing mix: promotion
16 Technology and the marketing mix
17 Marketing strategy
Case study
Section 4: Operations management
18 Production of goods and servi
19 Costs, scale of production and break-even analysis
20 Achieving quality production
21 Location decisions
Case study
Section 5: Financial information and financial decisions
22 Business finance: needs and sources
23 Cash flow forecasting and working capital
24 Income statements
25 Statement of financial position
26 Analysis of accounts
Case study
Section 6: External influences on business issues
27 Economic issues
28 Environmental and ethical issues
29 Business and the international economy
Case study
Index
Acknowledgements
