Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student's Book to ensure full coverage of the latest Cambridge IGCSE and O Level Business Studies syllabuses (0450/0986/7115). - Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge. - Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout. - Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way. - Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings. - Check understanding with revision checklists enabling reflection, and suggested further practice.
Author(s): Karen Borrington & Peter Stimpson
Edition: 5
Publisher: Hachette UK
Year: 2018
Language: English
Tags: IGCSE
Introduction
How to use this book
Exam preparation and technique
SECTION 1 Understanding business activity
1 Business activity
2 Classification of businesses
3 Enterprise, business growth and size
4 Types of business organisation
5 Business objectives and stakeholder objectives
Case study
SECTION 2 People in business
6 Motivating employees
7 Organisation and management
8 Recruitment, selection and training of employees
9 Internal and external communication
Case study
SECTION 3 Marketing
10 Marketing, competition and the customer
11 Market research
12 The marketing mix: product
13 The marketing mix: price
14 The marketing mix: place
15 The marketing mix: promotion
16 Technology and the marketing mix
17 Marketing strategy
Case study
SECTION 4 Operations management
18 Production of goods and services
19 Costs, scale of production and break-even analysis
20 Achieving quality production
21 Location decisions
Case study
SECTION 5 Financial information and financial decisions
22 Business finance: needs and sources
23 Cash flow forecasting and working capital
24 Income statements
25 Statement of financial position
26 Analysis of accounts
Case study
SECTION 6 External influences on business issues
27 Economic issues
28 Environmental and ethical issues
29 Business and the international economy
Case study
Index
Acknowledgements
