Cambridge English for Marketing - Teacher's Notes

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Cambridge English for Marketing © Cambridge University Press 2010. — 143 pages.
PHOTOCOPIABLE for Teachers.
Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

Author(s): Day Jeremy, Robinson Nick.

Language: English
Commentary: 1602557
Tags: Языки и языкознание;Английский язык;Лексикология и стилистика / Lexicology and Stylistics;Язык рекламы, продаж, маркетинга и PR в англоязычных странах / English for Advertising, Sales, Marketing and PR