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Les 199 check-lists du marketing

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Author(s): Ifam, Michel Baumann
Year: 2000

Language: French
Pages: 390

LES 199 CHECK-LISTS DU MARKETING......Page 1
SOMMAIRE......Page 6
PREFACE......Page 14
AVANT-PROPOS......Page 16
I - LE MARKETING, UN ETAT D'ESPRIT......Page 20
II - LE MARKETING DANS L'ENTREPRISE......Page 26
III - LA STRATEGIE ET LA PLANIFICATION MARKETING......Page 64
IV - L'INFORMATION MARKETING......Page 98
V - LA POLITIQUE PRODUIT......Page 124
VI - LA POLITIQUE DE DISTRIBUTION......Page 164
VII - POLITIQUE DE PRIX ET CONDITIONS COMMERCIALES......Page 198
VIII - LA PUBLICITE......Page 218
IX - LA PROMOTION DES VENTES......Page 266
X - LES RELATIONS PUBLIQUES......Page 316
XI - LA GESTION DE LA FORCE DE VENTE......Page 346
XII - LE CONTROLE MARKETING......Page 378
UTILISATION DU CD-ROM D'ACCOMPAGNEMENT......Page 404