How are some solopreneurs able to command attention?
How do some become experts, while others fade into the background as simply white noise?
How do you stop feeling like an imposter or fraud when you might as well be this tiny speck among the thousands of online businesses out there?
If you’ve ever said the words “But I’m not an expert!” this book is for you.
This book will address the fears of thousands of newbies struggling to build an influence online.
You don’t have to fake it or feel like a fraud. The strategies and hacks you’ll discover are not gimmicks or secrets. These are intentional, calculated steps that you can take to get there.
If you’ve ever dreamed of becoming known as an expert in your industry but aren’t sure how to get started, this book will show you how.
Here’s what’s packed in this how-to guide:
The FASTEST way to position yourself as an expert and flaunt your credibilityand social proof (10,000 followers or subscribers NOT required)
My step-by-step roadmap to getting that coveted expert tag even if you‘re starting with no list or social media following
The MOST neglected aspect of the funneland how it affects your ability to build expertise
Why minimum viable conceptsdon’t just apply to products! Discover what an MVCP & MVEM are and how they could work magic for a time-starved solopreneur
Unlock the 3-part expert quotient—ingredients that have propelled several solopreneurs to build a successful expert business
How to create a marketing plan (it doesn’t need a huge ad spend or rocket science!)
The exact content formula to help you claim expert status QUICKLY (ingredients include 4 main content types and 3 content levers)
and more!
Imagine describing yourself as an expert to others and not feeling the slightest twinge of anxiety…
Imagine becoming highly sought after when you have the expert tag attached to a skill set that an audience is hungry for…
That’s the power of building an expert business and the promise behind “But I’m not an expert!”
Whatever your reason for picking up a copy of this book, you willwalk away with ideas to market and “sell” yourself as an expert.
You’ll be surprised at how quickly your audience starts to view you as an expert when you implement these strategies and techniques.
Author(s): Meera Kothand
Edition: Original retail
Publisher: Independently published
Year: Oct 8 , 2018
Language: English
Pages: 178
Tags: Business & Money / Marketing & Sales
CONTENTS PAGE
INTRODUCTION – THE BIG, BOLD PROMISE
Uncovering the Expert Quotient
SECTION I – PICKING YOUR EXPERT NICHE
Chapter 1 – Identifying “your thing”
SECTION II – STAKING CLAIM TO YOUR EXPERT STATUS WITH KNOWLEDGE
Chapter 2 – Create valuable content that positions you as an expert
Chapter 2A – Minimum Viable Marketing Formula (Part 1)
Chapter 3 – Curate valuable content that positions you as an expert
SECTION III – LEVERAGING THE AUTHORITY ARCHITECTURE
Chapter 4 – Borrow authority
Chapter 5 – Build authority
SECTION IV – MARKETING YOUR EXPERTISE
Chapter 6 – Social proof and credibility fast track
Chapter 6A – Minimum Viable Marketing Formula (Part 2)
Chapter 7 – Incorporating set and forget marketing systems and reusable marketing assets
SECTION V – BUILDING A MARKETING CAMPAIGN
Chapter 8 – Create your marketing plan
Chapter 9 – How not to become another me-too expert
CONCLUSION + NEXT STEPS
