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Business to Business Marketing (B2B Sales And Marketing)

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Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

Author(s): Wim G. Biemans
Edition: New ed.
Publisher: McGraw-Hill Education
Year: 2010

Language: English
Pages: 370
Tags: B2B, Marketing