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Business Statistics for Competitive Advantage with Excel 2007: Basics, Model Building, and Cases

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Author(s): Cynthia Fraser (auth.)
Publisher: Springer New York
Year: 2009

Language: English
Pages: 418
Tags: Statistics for Business/Economics/Mathematical Finance/Insurance; Marketing; Quantitative Finance; Econometrics; Game Theory, Economics, Social and Behav. Sciences

Front Matter....Pages i-xviii
Statistics for Decision Making and Competitive Advantage....Pages 1-3
Describing Your Data....Pages 5-34
Hypothesis Tests, Confidence Intervals and Simulation to Infer Population Characteristics and Differences....Pages 35-89
Quantifying the Influence of Performance Drivers and Forecasting: Regression....Pages 91-133
Marketing Segmentation with Descriptive Statistics, Inference, Hypothesis Tests and Regression....Pages 135-148
Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression....Pages 149-170
Association between Two Categorical Variables: Contingency Analysis with Chi Square....Pages 171-199
Building Multiple Regression Models....Pages 201-234
Model Building and Forecasting with Multicollinear Time Series....Pages 235-273
Indicator Variables....Pages 275-312
Nonlinear Multiple Regression Models....Pages 313-341
Indicator Interactions for Structural Differences or Changes in Response....Pages 343-375
Logit Regression for Bounded Responses....Pages 377-403
Back Matter....Pages 405-410