This book clarifies the direction of business innovation using new ICT such as the Internet of things (IoT), artificial intelligence (AI), smartphones, and cloud computing through a series of case studies on successful trials and advanced businesses in the Asia-Pacific where many industry sectors have been growing successfully in the 21st century. ICT has been playing an important role in value creation for customers and in profit generation for providers, contributing to various service innovation and business innovation. Now, digitalization using IoT and AI provides solutions to address various issues in the human society, which is transforming services and businesses in the 21st century. “What is the direction of the business innovation using new ICT?” is a highly concerned question for business researchers and practitioners. Aiming to answer the question, this book conducts a number of cases studies in the Asia-Pacific region, including the Mainland China, Taiwan, Japan, Malaysia, Vietnam, as well as Australia. Among the studies, there are 4 cases from ICT providers, 4 cases from traditional and services, and 6 cases from new ICT applications and businesses. Each case analyzes social needs and human desires, new value created, roles of new technologies, processes and difficulties in developing new businesses, the relationship among customers, providers, and stakeholders, value chain co-creation and optimization, factors of success, and business models. Finally, the direction of business innovation with new ICT in the Asia-Pacific is suggested by summarizing the findings from the case studies through the lens of the theoretical analysis in service science.
Author(s): Michitaka Kosaka, Jie Wu, Ke Xing
Publisher: Springer Singapore
Year: 2020
Language: English
Pages: 430
City: Singapore
Preface
Contents
Editors and Contributors
1 Overview: Perspectives and Structure
1.1 Introduction
1.2 Business Innovation with New ICT
1.2.1 Concepts of Technology Space and Value Space
1.2.2 Perspectives for Analyzing Business Innovation with New ICT
1.3 A Case Study Approach
1.4 Outline of Selected Cases
1.4.1 Part 2: Case Studies from ICT Providers’ Perspectives
1.4.2 Part 3: Case Studies on Changes of Traditional Businesses and Services
1.4.3 Part4: Case Studies on New Businesses with Mobile Devices and Internet
1.4.4 Part5: Case Studies on New Fields of Application with New ICT
References
Part IConcepts and Frameworks for Cases Analyses from Service Science Perspectives
2 General Trends of Service Innovation with ICT and Their Impact on Business Innovation
2.1 Introduction
2.2 Key Concepts of Service Innovation
2.2.1 Definition of “Service”
2.2.2 Definition of “Service Innovation”
2.2.3 Trends of Service Innovation with ICT
2.3 Evolution of Value Creation with ICT in Service Innovation
2.3.1 The 1st Generation of Service Innovation
2.3.2 The 2nd Generation of Service Innovation
2.3.3 The 3rd Generation of Service Innovation
2.4 Discussion: What Has Occurred?
2.4.1 Change of Major Business Players
2.4.2 Reasons for the Changing Major Players: Observations from the IBM Case
2.4.3 Importance of Business Model: Observation of Japanese ICT Companies
2.5 Emerging Trend of the 3rd Generation Service Innovation
2.5.1 Expansion of Business Fields with New ICTs
2.5.2 Changes in Customer Desires and Societal Needs
2.5.3 Changes in the Role of ICT Providers
2.5.4 From Technology to Value Creation
2.6 Conclusion
References
3 Innovation Drivers of ICT Toward Service Evolution: A Study of Service Generations in Japan
3.1 Introduction
3.2 Innovation Drivers
3.3 History of Disruptive ICT and Its Usage
3.4 Transition of Innovation Patterns
3.4.1 Provider-Centric Innovation
3.4.2 Cocreation for Innovation
3.4.3 Innovation for Self-actualization
3.4.4 Stages for Innovation
3.5 Reinforcement Cycle for Service Evolution
3.5.1 Innovation and Needs
3.5.2 Service Generation and the Needs Hierarchy
3.5.3 Reinforcement for Continuous Service Evolution
3.6 Service Innovation in Future
3.6.1 Innovation in the Digital Native Era
3.6.2 Coevolution
3.7 Concluding Remarks
References
Part IICase Studies from ICT Providers’ Perspectives
4 Social Innovation Business Through Value Co-creation with Customers Powered by Lumada: A Case Study of Hitachi Ltd.
4.1 Introduction
4.2 Outline of Hitachi
4.3 Background of Social Innovation Business Through Value Co-creation with Customers
4.3.1 Social Innovation and Service Dominant Logic
4.3.2 Driver to Accelerate Social Innovation Business: Lumada
4.4 Development of Lumada
4.4.1 Outline of Lumada
4.4.2 Customer Co-creation: NEXPERIENCE
4.4.3 Utilization of Domain Expertise
4.4.4 Platform Products and Technologies
4.5 Successful Cases of Lumada
4.5.1 IoT Solution for Mass Customization by Collaboration with Okuma Corporation
4.5.2 Kashiwa-no-ha Smart City by Collaboration with Mitsui Fudosan
4.5.3 Business Impact of Lumada on Five Sectors
4.6 Analysis of Business Innovation
4.7 Future Development and Issues to Be Solved in the Future
4.8 Conclusions
References
5 Orchestrating a Brighter World: A Case Study of NEC
5.1 Introduction
5.2 Company Outline: NEC
5.2.1 NEC’s Current Business Overview
5.3 Orchestrating a Brighter World Through the Application of Digital Inclusion
5.3.1 What is Digital Inclusion?
5.3.2 Three Elements that Embody Digital Inclusion
5.3.3 The Importance of Biometric Authentication in Digital Inclusion, and NEC’s Strengths
5.3.4 Seven Themes for Social Value Creation that Are Solved by Digital Inclusion
5.4 Case Studies of Digital Inclusion
5.4.1 An IoT Service to Improve the Well-Being of Factory Employees
5.4.2 IoT Hospitality Services in Nanki Shirahama
5.4.3 An Intelligent Seven-Eleven Store
5.5 Analysis of Business Innovation
5.6 Conclusion
References
6 Co-Creating Future of Artificial Intelligence of Things (AIoT) Through Ecosystem Partnership: A Case Study of Advantech Co., Ltd
6.1 Introduction
6.2 Current Business Situation of Advantech Co., Ltd
6.3 History of Advantech
6.4 WISE-PaaS and Its Business Model
6.4.1 WISE-PaaS 1.0–3.0
6.4.2 WISE-PaaS 4.0
6.4.3 Business Model Canvas of WISE-Marketplace
6.5 Successful Case of iFactory 4.0 Implementation
6.6 Further Development
6.7 Analysis of Business Innovation with New Information and Communication Technologies
6.8 Conclusion
References
7 Realizing Digital Transformation in Retail Businesses with a Digital Technology Platform and Solutions: A Case Study of NEXTTAO
7.1 Introduction
7.2 Background of NEXTTAO’s Business
7.2.1 Digital Business Landscape
7.2.2 Challenges of Retail Business in China
7.2.3 NEXTTAO’s Business Target
7.3 NEXTTAO’s Digital Technology Platform and Solutions
7.3.1 Digital Technology Platform
7.3.2 NEXTTAO’s Methodologies for Digital Transformation in Retail Business
7.4 Case—Peacebird Fashion
7.4.1 Introduction of Peacebird Company and Its Digital Business Needs/Problems
7.4.2 NEXTTAO Solutions for Peacebird
7.4.3 Peacebird Case Study Summary
7.5 Analysis
7.6 Conclusion
References
Part IIICase Studies on Changes of Traditional Businesses and Services (Manufacturing, Agriculture, Transportation and Education)
8 Readiness for Digital Innovation and Industry 4.0 Transformation: Studies on Manufacturing Industries in the City of Salisbury
8.1 Introduction
8.2 Case Context and Methodology
8.3 Qualitative Analysis on Readiness for Industry 4.0 Transformation
8.4 Quantitative Surveys
8.5 Discussion
8.5.1 Barriers for Industry 4.0 and Digital Transformation
8.5.2 Opportunities and Recommendations
8.6 Conclusion
References
9 Agricultural Business Innovation with New ICT: Case Studies of Fujitsu, Spread and MimosaTEK
9.1 Introduction
9.2 Background: Trends of Agricultural ICT
9.2.1 Survey of Agricultural ICT in Asia
9.2.2 IBM’s Approach Using AI and Weather Data
9.3 Case 1: Fujitsu’s Agricultural Business
9.3.1 Outline of Fujitsu
9.3.2 History of Agricultural ICT Business in Fujitsu
9.3.3 Issues in Japanese Agricultural Business and Objectives of Fujitsu’s Agricultural ICT Business
9.3.4 “Akisai” as a Core of Fujitsu’s Agricultural ICT Business and Its Effect
9.3.5 Smart Agriculture Concept—Future Direction of Japanese Agriculture
9.4 Case 2: Spread’s Plant Factory Business (http://www.spread.co.jp/en)
9.4.1 Outline of Spread
9.4.2 History of Spread’s Plant Factory Business
9.4.3 Outline of Techno Farm™
9.4.4 Business Model Using Techno Farm™
9.4.5 Summary of Spread’s Plant Factory Business
9.5 Case 3: Venture Company of IoT Agriculture in Vietnam: MimosaTEK
9.5.1 Outline of MimosaTEK
9.5.2 Background of Vietnam Agriculture and the Objective of MimosaTEK
9.5.3 MimosaTEK Precise Agricultural Solutions
9.5.4 Summary of MimosaTEK
9.6 Analysis in Business Innovation with New ICT
9.7 Conclusion
References
10 Aiming to Realize a Smart Society and Seamless Mobility with ICT: JR-EAST’s Challenge for Business Innovation
10.1 Introduction
10.2 JR-EAST’s Company Profile and Management Strategy
10.2.1 Company Profile of JR-EAST
10.2.2 Management Strategy of JR-EAST
10.3 Service Revolution for Social Infrastructure Service by ICT
10.3.1 Direction of Service Revolution by ICT for Social Infrastructure Service Providers
10.3.2 Overview of History in Upgrading Railway Transport Service by ICT
10.3.3 COMTRAC, MARS in Phase 1
10.3.4 ATOS, Suica Service in Phase 2
10.4 Realizing Smart Infrastructure Management in Age of IoT, AI in Phase 3
10.4.1 Smart Maintenance (Utilizing ICT Mainly for Employees)
10.4.2 New Service by Using Smart Devices
10.5 Considering Innovations in Social Infrastructure with ICT
10.5.1 Direction of Innovation in Social Infrastructure
10.5.2 Innovation of Social Infrastructure with ICT Considering B to B to C
10.6 Analysis of Business Innovation with ICT in JR-EAST
10.7 Conclusion
References
11 Effect of New ICTs on Vocational Education in China: A Case Study of Wuxi Vocational Institute of Commerce
11.1 Introduction
11.2 ICT-Based Vocational Education in China
11.3 A Case Study on WXVIC
11.4 E-Classroom Education Platform in WXVIC
11.4.1 Overview of the Platform
11.4.2 Operation Process of the Platform
11.4.3 Feedback from Instructors and Students on ECEP
11.4.4 Problems and Solutions
11.5 Values and Value Co-creation
11.5.1 Values of ICT-Based Vocational Education
11.5.2 Value Co-creation Model
11.6 Analysis
11.7 Conclusion
References
Part IVCase Studies on New Businesses with Mobile Devices and Internet
12 Mobile Payment Innovations in China: China UnionPay’s Practice and Experience
12.1 Introduction
12.2 China UnionPay’s Business Situation
12.2.1 Introduction of China UnionPay
12.2.2 Mobile Payment Service of China UnionPay
12.3 The Requirement and Objective for Mobile Payment Innovation
12.3.1 Market Requirements and Engineering Problems
12.3.2 Two Main Objectives: Balance and Coordination
12.4 Development of an Innovative Mobile Payment
12.4.1 Major Mobile Payment Services
12.4.2 Difficulties of Development
12.4.3 Process of Developing a New Service and New Business
12.5 New Technologies in Mobile Payment
12.5.1 TEEI Technology
12.5.2 Tokenization Technology
12.5.3 Biometric Technology
12.5.4 Risk Management Technology
12.6 Business Innovation with New ICT in Mobile Payment
12.7 Conclusion
References
13 Value Co-creation Between Stakeholders in Malaysia’s Automotive Aftermarket E-commerce Industry: A Case Study of Sparke Autoparts
13.1 Introduction
13.2 Outline of the Automotive Aftermarket
13.2.1 General Trends of the Automotive Aftermarket
13.2.2 Automotive Aftermarket E-Commerce in China and Malaysia
13.3 Sparke Autoparts: Joint Venture Company by PKT Logistics and Baturu Technology
13.3.1 Outline of Sparke Autoparts
13.3.2 Outline of PKT Logistics and Impacts of Automotive Aftermarket E-commerce on PKT’s Business
13.3.3 Outline of Baturu Technology
13.3.4 Significance of Venture Business by Logistics Company and E-Commerce Platform Company in the Automotive Aftermarket E-Commerce
13.4 Value Co-creation Between Stakeholders of the New IoT Service
13.4.1 Value Co-creation in B2B Collaborations
13.4.2 Model of Value Co-creation Using New IoT
13.5 Analysis of Business Innovation
13.6 Conclusions
References
14 e-Service Innovation Through Malaysian Consumer Perspectives: Case Studies of e-Hailing and e-Hypermarket
14.1 Introduction
14.2 E-Commerce in Malaysia
14.3 A Case Study of E-Hailing in Malaysia
14.3.1 Outline of E-Hailing Service in Malaysia
14.3.2 E-Hailing Satisfaction Model
14.4 A Case Study of E-Hypermarket in Malaysia
14.4.1 Outline of E-Hypermarket in Malaysia
14.4.2 The E-Hypermarket User Acceptance
14.5 Analysis of Business Innovation with ICT
14.6 Conclusion
References
Part VCase Studies on New Application Fields with New ICTs
15 Networked Coordination to Facilitate Secondhand Electronics Recycling and Exchange: A Case Study on Aihuishou
15.1 Introduction
15.2 Development of the Aihuishou Company
15.3 Background of Forming a Networked Business
15.4 Development of the PJT Service Offering Platform and Its Role in the Networked Recycling Business
15.4.1 PJT Service Offering Platform
15.4.2 Networked Business with PJT Service Offering Platform
15.5 Analysis of Business Innovation and Its Impact on the Industry and Society
15.6 Conclusion
References
16 Local Social Innovation by Blockchain Technology: A Trial in a Provincial City in Japan
16.1 Introduction
16.2 What Is Blockchain?
16.3 Blockchain Application in Industrial Digitalisation
16.4 Blockchain Applications in Society
16.4.1 HullCoin in UK
16.4.2 Sarubobo Coin in Japan
16.5 Application Trial of Blockchain in Aging Society of a Provincial City in Japan
16.5.1 Blockchain for Lifelong Learning Services
16.5.2 Well-Being Oriented Blockchain for Lifelong Learning Services
16.5.3 Social Innovation by Blockchain Based System
16.6 Analysis from Social Innovation Perspectives
16.7 Concluding Remarks
References
17 An Information-Sharing System for Multiprofessional Collaboration in the Community-Based Integrated Healthcare System: A Case Study of Nomi City in Japan
17.1 Introduction
17.2 Related Works
17.2.1 Multiprofessional Collaboration for In-Home Care
17.2.2 Support for Family Caregivers
17.2.3 Development Process for Healthcare Support Systems
17.3 Background and Objectives of the Target Society
17.3.1 Overview of Nomi City, Ishikawa Prefecture
17.3.2 Multiprofessional Cooperation Among Home-Based Medical Care in Nomi City
17.3.3 Issues for Solving with the ICT System
17.4 MCNBook: Information-Sharing System with Smartphones
17.4.1 System Overview
17.4.2 Functions for the Information-Sharing System
17.4.3 Service and Spiral System Development Process
17.5 A Field Test of the System
17.5.1 Subjects
17.5.2 System Usage Logs in the field Test
17.6 Interview Survey
17.6.1 State of the Multiprofessional Cooperation Before the Introduction of the System
17.6.2 Changes in Care and Work After the Introduction of the System
17.6.3 Changes in the Elderly Population After the Introduction of the System
17.7 Discussion
17.7.1 Effects on Multiprofessional Collaboration for in-Home Care
17.7.2 Difference in the Usage Status of This System for Each Household
17.7.3 Effects on the Elderly Population
17.7.4 Issues of the System
17.8 Analysis of Business Innovation
17.9 Conclusion
References
18 Summary
18.1 Introduction
18.2 New Concepts Related to Business Innovation in the Twenty-First Century
18.3 Analyses of Case Studies on Business Innovation with New ICT
18.3.1 Analysis of Case Studies from ICT Providers’ Perspectives
18.3.2 Analysis of Case Studies from Changes of Traditional Business and Services
18.3.3 Analysis of Case Studies from New Business with Smartphones and the Internet
18.3.4 Analysis of Case Studies from New Application Fields with New ICT Solutions
18.4 The Proposed Model of Business Innovation with New ICT in the Twenty-First Century
18.5 Concluding Remarks
References
