This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change.
This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.
Author(s): James Baba Abugre, Ellis L.C. Osabutey, Simon P. Sigué
Series: Advances in Theory and Practice of Emerging Markets
Publisher: Springer
Year: 2021
Language: English
Pages: 191
City: Cham
Preface: Tribute to Professor William K. Darley
Contributions by William K. Darley
Acknowledgments
Contents
About the Editors and Contributors
About the Editors
Contributors
Introduction
1 Digitalization and Public and Private Sector Transformation in Africa
2 Business and Management in Africa in the Digital Era
Part I: Digitalization and Public and Private Sector Transformation in Africa
Digitalization in Africa: The Case of Public Programs in Ghana
1 Introduction
2 Literature and Theoretical Background
2.1 Digitalization in Developing Economies and Africa
2.2 Benefit of Digitalization
2.3 Digitalization Challenges in Africa
3 Method
4 Discussion of Findings
4.1 Adopting Digitalization in Ghana
4.1.1 Digitalization in Port and Harbour Systems in Ghana
4.1.2 Digital Payment for National Health Insurance Scheme in Ghana
4.1.3 Payment of Utility Bills in Ghana
4.1.4 Digital Financial Sector and Mobile Money Interoperability (MMI) in Ghana
4.1.5 Digital Address System in Ghana
5 Conclusion
References
Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era
1 Introduction
2 Human Resource Management (HRM) in the Digital Era
3 Digitizing Human Resource Development in Africa: An Imperative for Change
4 Challenges of Digital HRM in Africa
5 Study Context and Empirical Approach of Digitization of People Management
6 Discussion and Theoretical Implication
7 Conclusion
References
Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective
1 Introduction
2 Social Media in the Digital Era
3 Digitization of Personnel Recruitment in Sub-Saharan Africa
4 Challenges of Social Networking and Recruitment Process in Africa
5 Methodological Approach to Data Gathering
6 Sampling Design
7 Method of Analyzing the Interview Data
8 Results and Discussions of Findings
8.1 Usage and Application of Social Networking Websites in Staffing Organizational Manpower
8.2 Institutional Approach to Social Media Usage
8.2.1 Social Media Websites Used as Assessment and Screening Tools for Recruitment
8.3 Advantages of Social Media Networking Websites as Online Recruitment and Selection Practice for Staffing Organizational Human Resource
8.3.1 Social Media Websites Draws on Large and Diverse Pool of Applicants
8.3.2 Social Media Websites Decreases the Recruitment Time Process
8.4 Challenges of Using Social Networking Websites in Recruitment of Candidates
8.4.1 Challenges of Dishonesty and Inaccurate Presentation of Personal Information on Social Networking Websites
8.4.2 Large T Social Media
8.4.3 Challenges Posed by Restrictions and Policies of the Parent Company
8.4.4 Challenges of Internet Accessibility to Potential Recruiters
9 Discussions of Findings
10 Theoretical Implications
11 Conclusion
References
Gender and Rural Entrepreneurship in Digitizing Sub-Saharan Africa
1 Introduction
2 Role of Digitalization in Enhancing Entrepreneurial Activities and Addressing Gender Constraints
3 Digital Divide
4 Digitalization and the Digital Era in Africa
5 Methodology
6 Findings and Analysis
6.1 Digital Divide
6.1.1 Urban–Rural Digital Divide
6.1.2 Gender Digital Divide
6.2 How Digitalization Enhances Women’s Engagement in Rural Entrepreneurship
6.2.1 Connectivity and Efficient Distribution
6.2.2 Reduction of Post-harvest Losses
6.2.3 Connectivity to Export Markets
6.2.4 Alertness to Climate Change Issues and Impact on Post-harvest Losses
6.2.5 Financial Security
7 Discussion
7.1 Contribution of Digitalization in Enhancing Rural Entrepreneurship
7.2 Spatial and Social Mobility
7.3 Financial Inclusion
8 Policy Recommendations
9 Future Research
References
Social Media and Economic Development: The Role of Instagram in Developing Countries
1 Introduction
2 The History of Instagram
3 The Relevance of Instagram to Entrepreneurship and Economic Development
4 Explaining the Role of Instagram in Developing Countries
5 Workable and Desirable Policies That Will Strengthen the Positive Role of Instagram and Reduce the Negative Impacts
6 Summary
References
Part II: Business and Management in Africa in the Digital Era
Franchising in the Gasoline Retail Industry in Cameroon: A Strategic Perspective
1 Introduction
2 Gasoline Distribution in Cameroon
2.1 Company-Owned and Operated (COCO) Stations
2.2 Company-Owned and Dealer-Operated (CODO) Stations
2.3 Dealer-Owned and Dealer-Operated (DODO) Stations
3 Theoretical Framework
3.1 General Environment
3.1.1 Trust in the Justice System
3.1.2 Access to Investors
3.2 Local Environment
3.2.1 Market Size
3.2.2 Competition Intensity
3.2.3 Customer Heterogeneity
3.2.4 Digital Infrastructure
3.3 Organizational Factors
3.3.1 Internal Resources
4 Conclusion
References
Supply Chain Management Systems in Africa: Insights from Nigeria
1 Introduction
2 Literature Review
2.1 Supply Chain Collaboration
2.2 Collaborative Activities, Supply Chain Relationship and Performance
3 Industry Background
3.1 The Nigerian Setting
3.2 The Food and Beverage Sector in Nigeria
4 Research Method
4.1 Research Design
4.2 Data Collection
4.3 Data Analysis
5 Findings
5.1 The Challenges Associated with SCC in Nigeria
5.1.1 External Level: Governance Support System
5.1.2 External: Weak Infrastructure
5.1.3 Internal Level: Human Behaviour and People
5.1.4 Supply Chain Level: Weak Digital Technology
5.1.5 Supply Chain Level: Ethical Issues
5.2 Managing the Challenges Associated with SCC in Nigeria
5.2.1 External: Government Support, Investment and Reforms
5.2.2 Internal: Investment in Training and Development
5.2.3 Supply Chain Level: Investment in Supply Chain Collaborative Activities
6 Discussion of Findings and Conclusion
7 Avenues for Future Research
References
Understanding Rural Micro and Small Business Marketing Practices in Ghana
1 Introduction
2 Literature Review
2.1 Market Orientation
2.2 Small Business Marketing
3 Research Methods
3.1 The Study Context
3.2 Government’s Poverty Alleviation and Rural Development
4 Data Collection Methods
5 Data Analysis
6 Results and Discussion
6.1 Customer Service/Care
6.2 Top Management
6.3 Marketing Research
6.4 Profitability/Objectives
7 Conclusion and Implications
8 Limitations and Future Research Directions
Appendix: Characteristics of Informants
References
Web-Based Reference
Attitudes to Globalization in the Public, Private and NGO Sectors
1 Introduction
2 Rationale for the Study and Research Questions
3 Globalization
4 Methodology
5 Analysis and Findings
6 Conclusion and Discussion
6.1 Theoretical Implications
References
