The seventh edition of Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.
The new edition of Business Driven Information Systems is state of the art in its discussions, presents concepts in an easy-to-understand format, and allows students to be active participants in learning. The dynamic nature of information technology requires all students―more specifically, business students―to be aware of both current and emerging technologies. Students are facing complex subjects and need a clear, concise explanation to be able to understand and use the concepts throughout their careers. By engaging students with numerous case studies, exercises, projects, and questions that enforce concepts, Business Driven Information Systems creates a unique learning experience for both faculty and students.
Author(s): Paige Baltzan
Edition: 7
Publisher: McGraw-Hill Education
Year: 2020
Cover
Title
Copyright
Dedication
Brief Contents
Contents
Connect
Preface
Walkthrough
Acknowledgments
About the Author
module 1 Business Driven MIS
CHAPTER 1 Management Information Systems: Business Driven MIS
opening case study: The Fourth Industrial Revolution: The Backdoor to Reengineering Reality
Section 1.1 Business Driven MIS
COMPETING IN THE INFORMATION AGE
Data
Information
Business Intelligence
Knowledge
THE CHALLENGE OF DEPARTMENTAL COMPANIES AND THE MIS SOLUTION
The MIS Solution
Systems Thinking
MIS Department Roles and Responsibilities
Section 1.2 Business Strategy
IDENTIFYING COMPETITIVE ADVANTAGES
SWOT ANALYSIS: UNDERSTANDING BUSINESS STRATEGIES
THE FIVE FORCES MODEL—EVALUATING INDUSTRY ATTRACTIVENESS
Buyer Power
Supplier Power
Threat of Substitute Products or Services
Threat of New Entrants
Rivalry among Existing Competitors
Analyzing the Airline Industry
THE THREE GENERIC STRATEGIES—CHOOSING A BUSINESS FOCUS
VALUE CHAIN ANALYSIS—EXECUTING BUSINESS STRATEGIES
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
CHAPTER 2 Decisions and Processes: Value Driven Business
opening case study: The Future of Work
Section 2.1 Decision Support Systems
MAKING ORGANIZATIONAL BUSINESS DECISIONS
The Decision-Making Process
Decision-Making Essentials
MEASURING ORGANIZATIONAL BUSINESS DECISIONS
Efficiency and Effectiveness Metrics
USING MIS TO MAKE BUSINESS DECISIONS
Operational Support Systems
Managerial Support Systems
Strategic Support Systems
USING AI TO MAKE BUSINESS DECISIONS
Machine Learning
Neural Networks
Virtual Reality
Section 2.2 Business Processes
MANAGING BUSINESS PROCESSES
Business Process Modeling
USING MIS TO IMPROVE BUSINESS PROCESSES
Operational Business Processes—Automation
Managerial Business Processes—Streamlining
Strategic Business Processes—Reengineering
DATA MINING
Data Mining Process Model
Data Mining Analysis Techniques
Data Mining Modeling Techniques for Predictions
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
CHAPTER 3 Ebusiness: Electronic Business Value
opening case study: The Warby Parker Way
Section 3.1 Web 1.0: Ebusiness
DISRUPTIVE TECHNOLOGY
Disruptive versus Sustaining Technology
The Internet and World Wide Web—The Ultimate Business Disruptors
WEB 1.0: THE CATALYST FOR EBUSINESS
Expanding Global Reach
Opening New Markets
Reducing Costs
Improving Effectiveness
THE FOUR EBUSINESS MODELS
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
Ebusiness Forms and Revenue-Generating Strategies
Ebusiness Fraud
EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING
Email
Instant Messaging
Podcasting
Videoconferencing
Web Conferencing
Content Management Systems
Section 3.2 Web 2.0: Business 2.0
WEB 2.0: ADVANTAGES OF BUSINESS 2.0
Content Sharing through Open Sourcing
User-Contributed Content
Collaboration Inside the Organization
Collaboration Outside the Organization
NETWORKING COMMUNITIES WITH BUSINESS 2.0
Social Tagging
BUSINESS 2.0 TOOLS FOR COLLABORATING
Blogs
Wikis
Mashups
WEB 3.0: DEFINING THE NEXT GENERATION OF ONLINE BUSINESS OPPORTUNITIES
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
CHAPTER 4 Ethics and Information Security: MIS Business Concerns
opening case study: Cambridge Analytica: Illegal Data Scraping
Section 4.1 Ethics
INFORMATION ETHICS
Information Does Not Have Ethics, People Do
DEVELOPING INFORMATION MANAGEMENT POLICIES
Ethical Computer Use Policy
Information Privacy Policy
Acceptable Use Policy
Email Privacy Policy
Social Media Policy
Workplace MIS Monitoring Policy
Section 4.2 Information Security
PROTECTING INTELLECTUAL ASSETS
Hackers: A Dangerous Threat to Business
Viruses: A Dangerous Threat to Business
THE FIRST LINE OF DEFENSE—PEOPLE
THE SECOND LINE OF DEFENSE—TECHNOLOGY
People: Authentication and Authorization
Data: Prevention and Resistance
Attack: Detection and Response
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
module 2 Technical Foundations of MIS
CHAPTER 5 Infrastructures: Sustainable Technologies
opening case study: Envision 2030: 17 Goals to Transform the World for Persons with Disabilities
Section 5.1 MIS Infrastructures
THE BUSINESS BENEFITS OF A SOLID MIS INFRASTRUCTURE
SUPPORTING OPERATIONS: INFORMATION MIS INFRASTRUCTURE
Backup and Recovery Plan
Disaster Recovery Plan
Business Continuity Plan
SUPPORTING CHANGE: AGILE MIS INFRASTRUCTURE
Accessibility
Availability
Maintainability
Portability
Reliability
Scalability
Usability
Section 5.2 Building Sustainable MIS Infrastructures
MIS AND THE ENVIRONMENT
Increased Electronic Waste
Increased Energy Consumption
Increased Carbon Emissions
SUPPORTING THE ENVIRONMENT: SUSTAINABLE MIS INFRASTRUCTURE
Grid Computing
Virtualized Computing
Cloud Computing
Public Cloud
Private Cloud
Community Cloud
Hybrid Cloud
UTILITY COMPUTING
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
Platform as a Service (PaaS)
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
CHAPTER 6 Data: Business Intelligence
opening case study: Bitcoin
Section 6.1 Data, Information, and Databases
DATA QUALITY
Data Type: Transactional and Analytical
Data Timeliness
Data Quality
Data Governance
STORING DATA USING A RELATIONAL DATABASE MANAGEMENT SYSTEM
Storing Data Elements in Entities and Attributes
Creating Relationships through Keys
Coca-Cola Relational Database Example
USING A RELATIONAL DATABASE FOR BUSINESS ADVANTAGES
Increased Flexibility
Increased Scalability and Performance
Reduced Data Redundancy
Increased Data Integrity (Quality)
Increased Data Security
Section 6.2 Data Warehouse and Blockchain
BUSINESS INTELLIGENCE
The Problem: Data Rich, Information Poor
The Solution: Data Aggregation
DATA WAREHOUSE
Data Analysis
Data Lake
Data Cleansing or Scrubbing
Data Visualization
BLOCKCHAIN: DISTRIBUTED COMPUTING
How Blockchains Work
Blockchain Advantages
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
CHAPTER 7 Networks: Mobile Business
opening case study: Disrupting the Taxi: Uber
Section 7.1 Connectivity: The Wireless World
OVERVIEW OF A CONNECTED WORLD
WIRELESS NETWORKS
WIRELESS NETWORK CATEGORIES
Personal Area Networks
Wireless LANs
Wireless MANs
Wireless WAN—Cellular Communication System
Wireless WAN—Satellite Communication System
PROTECTING WIRELESS NETWORKS
Section 7.2 Mobility: The Business Value of a Wireless World
MOBILE ENTERPRISE MANAGEMENT
Mobile Device Management
Mobile Application Management
Mobile Information Management
BUSINESS APPLICATIONS OF WIRELESS TECHNOLOGIES
Radio-Frequency Identification (RFID)
Global Positioning System (GPS)
Geographic Information System (GIS)
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
module 3 Enterprise MIS
CHAPTER 8 Enterprise Applications: Business Communications
opening case study: Blockchain Disrupting the Supply Chain
Section 8.1 Supply Chain Management
BUILDING A CONNECTED CORPORATION THROUGH INTEGRATIONS
Integration Tools
SUPPLY CHAIN MANAGEMENT
Blockchain Revamping the Supply Chain
TECHNOLOGIES REINVENTING THE SUPPLY CHAIN
3D Printing Supports Procurement
RFID Supports Logistics
Drones Support Logistics
Robotics Supports Materials Management
Section 8.2 Customer Relationship Management and Enterprise Resource Planning
CUSTOMER RELATIONSHIP MANAGEMENT
Evolution of CRM
The Power of the Customer
Measuring CRM Success
OPERATIONAL AND ANALYTICAL CRM
Marketing and Operational CRM
Sales and Operational CRM
Customer Service and Operational CRM
Analytical CRM
ENTERPRISE RESOURCE PLANNING
The Evolution of ERP
Core ERP Components
Extended ERP Components
Measuring ERP Success
ORGANIZATIONAL INTEGRATION WITH ERP
On-Premise ERP
Cloud ERP
Hybrid ERP
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
CHAPTER 9 Systems Development and Project Management: Corporate Responsibility
opening case study: Let My People Go Surfing: The Education of a Reluctant Businessman
Section 9.1 Developing Enterprise Applications
THE SYSTEMS DEVELOPMENT LIFE CYCLE (SDLC)
Phase 1: Planning
Phase 2: Analysis
Phase 3: Design
Phase 4: Development
Phase 5: Testing
Phase 6: Implementation
Phase 7: Maintenance
SOFTWARE DEVELOPMENT METHODOLOGY: THE WATERFALL
AGILE SOFTWARE DEVELOPMENT METHODOLOGIES
Rapid Application Development (RAD) Methodology
Extreme Programming Methodology
Rational Unified Process (RUP) Methodology
Scrum Methodology
Section 9.2 Project Management
USING PROJECT MANAGEMENT TO DELIVER SUCCESSFUL PROJECTS
Unclear or Missing Business Requirements
Skipped Phases
Changing Technology
The Cost of Finding Errors in the SDLC
Balance of the Triple Constraint
PRIMARY PROJECT PLANNING DIAGRAMS
OUTSOURCING PROJECTS
Outsourcing Benefits
Outsourcing Challenges
Learning Outcome Review
Key Terms
Review Questions
Closing Case One
Closing Case Two
Critical Business Thinking
Apply Your Knowledge Business Projects
Ayk Application Projects
appendices
APPENDIX A Hardware and Software Basics
INTRODUCTION
HARDWARE BASICS
Central Processing Unit
Primary Storage
Secondary Storage
Input Devices
Output Devices
Communication Devices
COMPUTER CATEGORIES
SOFTWARE BASICS
System Software
Application Software
Distributing Application Software
Key Terms
Apply Your Knowledge
APPENDIX B Networks and Telecommunications
INTRODUCTION
NETWORK BASICS
ARCHITECTURE
Peer-to-Peer Networks
Client/Server Networks
TOPOLOGY
PROTOCOLS
Ethernet
Transmission Control Protocol/Internet Protocol
MEDIA
Wire Media
Wireless Media
Key Terms
Apply Your Knowledge
APPENDIX C Designing Databases
INTRODUCTION
THE RELATIONAL DATABASE MODEL
Entities and Attributes
Type of Attributes
Business Rules
DOCUMENTING ENTITY-RELATIONSHIP DIAGRAMS
Basic Entity Relationships
Relationship Cardinality
RELATIONAL DATA MODEL AND THE DATABASE
From Entities to Tables
Logically Relating Tables
Key Terms
Apply Your Knowledge
APPENDIX D Emerging Trends and Technologies
INTRODUCTION
TRENDS SHAPING OUR FUTURE
The World’s Population Will Double in the Next 40 Years
People in Developed Countries Are Living Longer
The Growth in Information Industries Is Creating a Knowledge-Dependent Global Society
The Global Economy Is Becoming More Integrated
The Economy and Society Are Dominated by Technology
Pace of Technological Innovation Is Increasing
Time Is Becoming One of the World’s Most Precious Commodities
TECHNOLOGIES SHAPING OUR FUTURE
The Digital Mesh
Smart Machines
The New IT Reality
Key Terms
Apply Your Knowledge
APPENDIX E Connectivity: The Business Value of a Networked World
OVERVIEW OF A CONNECTED WORLD
Network Categories
Network Providers
Network Access Technologies
Network Protocols
Network Convergence
BENEFITS OF A CONNECTED WORLD
Key Terms
Apply Your Knowledge
Apply Your Knowledge
Glossary
Notes
Index
