Authors: Michael Handford, Martin Lisboa, Almut Koester, Angela Pitt.Cambridge University Press, 2011. — 192 pages.Theory. Practice. Skills.Business Advantage is the course for university and in-company learners, equipping them with the language they need to succeed in a business environment.
Business Advantage is based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input.
The course contains specific business-related outcomes making the material highly relevant and engaging.
The business theory lessons of the Upper-intermediate
Student's Book contain input from leading business organisations, including:
■ Cambridge Judge Business School, University of Cambridge
■ the European School of Business, Reutlingen University
■ the Boston Consulting Group
The business practice lessons contain case studies on a wide range of companies, organisations and industry sectors, such as:
Nokia,
Dell.
Havaianas,
Grameen Bank,
the Russian oil industry.
The business skills lessons contain authentic content from real business meetings that will help improve learners' skills in areas such as presentations, negotiations, meetings and relationship-building.In addition, there are business writing sections which will enable learners to produce a variety of effective written business communications.
Business Advantage is informed by the Cambridge Business Corpus and the Cambridge and Nottingham Spoken Business English Corpus - both part of the Cambridge English Corpus, a multi-billion word collection of real spoken and written English. It is the first business course to benefit from a spoken business English corpus, further guaranteeing that the language learnt is both natural and up-to-date.Business Advantage is the course for tomorrow's business leaders.
