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Brand NFL: Making and Selling America's Favorite Sport

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Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and ''branding'' of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

Author(s): Michael Oriard
Series: Caravan Book
Publisher: The University of North Carolina Press
Year: 2007

Language: English
Commentary: 42537
Pages: 337

Contents......Page 8
Introduction......Page 12
1 The Creation of the Modern NFL in the 1960s......Page 21
2 No Freedom, No Football......Page 66
3 The End of the Rozelle Era......Page 106
4 The New NFL......Page 151
5 Football as Product......Page 186
6 Football in Black and White......Page 221
Conclusion......Page 261
Notes......Page 270
Acknowledgments......Page 320
B......Page 322
D......Page 324
F......Page 325
H......Page 326
K......Page 327
L......Page 328
M......Page 329
N......Page 330
P......Page 332
R......Page 333
S......Page 334
V......Page 336
Z......Page 337