Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Author(s): Amandeep Singh, Rohit Bansal, Sandhir Sharma
Publisher: De Gruyter
Year: 2022
Language: English
Pages: 254
City: Berlin
Contents
Preface
Chapter 1 AIC Algorithm for Employee Motivation
Chapter 2 Big Data Analytics in Predicting Consumer
Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
Chapter 4 Customer Vision with Big Data Analytics
Chapter 5 Digital Transformation in Real Estate Marketing: A Review
Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective
Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing)
Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies
Chapter 10 Leveraging Big Data for Digital Marketing
Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
Chapter 13 Role of Big Data in Growth of Digital Marketing
Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century
Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature
List of Figures
List of Tables
List of Contributors
About the Editors
Index
