The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Author(s): Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
Edition: First Edition
Year: 2007
Language: English
Pages: 288
Contents......Page 6
Acknowledgments......Page 7
Introduction: From Margins to Mainstream......Page 10
1 Next Generation Corporate Citizenship......Page 20
Part I: A Movement Afoot......Page 34
2 Business and Society: A View from the Top......Page 36
3 From Good to “Best of the Good”......Page 52
4 New Rules for Business Success......Page 70
5 Stages of Corporate Citizenship......Page 84
Part II: Repurposing the Enterprise......Page 102
6 Defining What Matters......Page 104
7 Taking an Integrated, Strategic Approach......Page 122
8 Leading Next Generation Companies......Page 138
9 Engaging Employees as Citizens......Page 156
Part III: Putting Citizenship To Work......Page 172
10 Integrating Citizenship into the Business......Page 174
11 Taking Citizenship to Market......Page 190
12 Co-creating Value for Business and Society......Page 208
Conclusion: Can Business Step Up?......Page 226
Appendix 1 Business in Society Interviews......Page 240
Appendix 2 Business Case for Corporate Citizenship......Page 242
Appendix 3 Stages of Corporate Citizenship—Self-Assessment Survey......Page 244
Appendix 4 Roster of Founder/CEO Citizenship Trailblazers......Page 248
Appendix 5 Today’s Socio-commercial Entrepreneurs: Select Examples......Page 249
Appendix 6 Corporate Community Involvement in China: Select Examples......Page 251
Appendix 7 Corporate-Nonprofit Partnerships: Select Examples......Page 253
Appendix 8 Global Citizenship Organizations: Select Examples......Page 257
Notes......Page 266
About the Authors......Page 284
E......Page 286
L......Page 287
T......Page 288
Z......Page 289
