This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses. The book focuses on how the massive amounts of business data can be reduced to manageable volumes, thus allowing managers to make informed decisions. Further, it relates beyond analytics to HR aspects of the business and succession planning. This book will inform organizational behavioral theorists how the management of data impacts the decision-making process in organizations.
Author(s): Eliezer Geisler
Publisher: Palgrave Macmillan
Year: 2022
Language: English
Pages: 227
City: Cham
Preface
Contents
1 The Notion of Business Analytics
What is Business Analytics?
A Summary Review of the Foundational Literature on Models of Data Analytics
Examples of the Types of Business Analytics
Decision Analytics
Descriptive Analytics
Over-Reliance on Records or Unobtrusive Instruments
Developing Macro-Indicators
A Historical Perspective: The Middle Ages
The Modern Era
Predictive Analytics
Prescriptive Analytics
Administrative/Organizational Analytics
The Three Dimensions of Business Analytics
Forming or Assembling Indicators
Organizational Perspective Theory
The Differences Between Perspective Theory and Prospect Theory
References
2 The Notion of Beyond Business Analytic: Examples of Business Applications
From Raw Data to Notions: The Framing of Conceptual Constructs
The Power of the Few
Some Illustrations of the Power of the Few
Malcolm Gladwell
The Notion of the “Black Swan,” Suggested by Taleb (2010)
The Consequence of World War I
The Thirteen Days of the Cuban Missile Crisis
The American Civil War
The Defeat of the Spanish Armada
Planning and Evaluation Techniques
Gantt Chart
Zero-Based Budgeting (ZBB)
PERT (Program Evaluation and Review Technique)
PPBS: Planning-Programming-Budgeting System
Critical Path Analysis (CPA) or Method (CPM)
Summary: The Evaluation Techniques
References
3 The Concept of Beyond Business Analytics
What Is Beyond Business Analytics?
Some Evidence from the Literature
Summary: What is Beyond Business Analytics
Beyond Analytics in Different Contexts
The Case of the University of California System Admissions Requirements
References
4 Representations of Organizational Events
Models of Knowledge
The Wiig Model
The Periodic Table of the Elements
Bloom’s Taxonomy
Models of Knowledge and Beyond Business Analytics
Beyond Analytics: Illustrative Special Cases in Human History
The Case of Napoleon’s Campaign in Russia
The Case of the First Crusade
The Case of Navarre at Dien Bien Phu
Summary: What These Cases Tell Us
Case A
Case B
Case C
Cases of Leaders Who Lacked Adequate Analytics, yet Decided to Act
The Case of the Battle of the Bulge
The Case of General Ritchie
The Case of Sir Francis Drake and the Spanish Armada
Cases in Antiquity
The Example of the Rothschilds
Beyond Business Analytics
The Inevitability of Numbers
The Role of Semiotics
Examples from the Literature and Other Mass Media
Hercule Poirot
Sherlock Holmes
Perry Mason
Examples from History
Radio Addresses During the Second World War
Behavioral Perspective Theory
Perspective in Italian Renaissance Art
Linear Perspective
Atmospheric Perspective
Color Perspective
Planar Perspective
Behavioral Perspective Theory and Prospect Theory
Behavioral Perspective Theory and the Coronavirus (COVID-19)
Behavioral Perspective Theory and the Case of the Cuban Missile Crisis
The Power of the Few
The Power of the Few and the Battle of Britain
Behavioral Perspective Theory (BPT) and the Power of the Few
Behavioral Perspective Theory (BPT) and Managerial Decision-Making: A Propositional Inventory
First Example: Traffic Data
Second Example: Data Collection
Behavioral Perspective Theory: Aspiring Toward the Apex of the Perspective Ladder
Porter’s Model and the Hertz Case
Space: The Earthly Frontier
References
5 Beyond Business Analytics: Illustrative Cases in Human History
Beyond Analytics: Illustrative Special Cases in Human History
The Case of Napoleon’s Campaign in Russia
The Case of the First Crusade
The Case of Navarre at Dien Bien Phu
Summary: What These Cases Tell Us
Case A
Case B
Case C
Cases of Leaders Who Lacked Adequate Analytics, Yet Decided to Act
The Case of the Battle of the Bulge
The Case of General Ritchie
The Case of Sir Francis Drake and the Spanish Armada
Illustrative Cases in Antiquity
The Case of the Rothschilds
6 The Power of the Few
Occam’s Razor
The Alphabet
The Hindu-Arabic Numeral System
The DNA (Deoxyribonucleic Acid)
The Printing Press
The Magnetic Compass
The Steam Engine, the Locomotive, and the Railway
The Use of Nails as Fasteners
The Use of Banknotes and Letters of Credit
The Advent of the Telegraph and the Morse Code
The Advent of Cell Technology and the Internet
7 Beyond Business Analytics and the Pursuit of World Peace
On War and the Pursuit of Peace
The Eight Components of the Notion of “World Peace”
Some Contributions of the Notion of Peace to Our World
Beyond Business Analytics and the Pursuit of World Peace
8 Beyond Business Analytics: How Good Products Made by Good Companies Fail in the Marketplace
Examples of Good Products that Failed in the Marketplace
Examples of Companies that Failed Internationally
Why Did They Fail?
The Phenomenon of Cognitive Dissonance
The View of the Press and Academia
The Role of Beyond Business Analytics
9 Beyond Business Analytics: How Good Public Organizations Fail in Their Mission
Some Historical Examples of Failing Public Organizations
Some Historical Examples of Failing Countries or Nations
The Fall of the Aztec Empire
The Fall of the Inca Empire
Why Nations Fail
Beyond Business Analytics and the Outcomes of Historical Events
10 The Road Ahead
Bibliography
