This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what ‘strategic communication’ means in today’s international arena.
Author(s): R.S. Zaharna
Series: Studies in Diplomacy and International Relations
Publisher: Palgrave Macmillan
Year: 2010
Language: English
Pages: 240
Cover......Page 1
Contents......Page 8
List of Illustrations......Page 10
Acknowledgements......Page 11
Introduction......Page 14
Part I: Crisis Public Diplomacy......Page 22
From global sympathy......Page 24
To anti-American hostility......Page 27
Beyond image – The bigger picture......Page 32
Public diplomacy wake-up call......Page 42
The battle......Page 44
Public diplomacy challenges......Page 60
Reports and recommendations......Page 66
Lingering issues and blind spots......Page 71
The battle continues (2005–2008)......Page 78
Part II: Changing Dynamics......Page 84
U.S. public diplomacy in retrospect......Page 86
Traditional diplomacy to public diplomacy......Page 93
Public diplomacy to "new public diplomacy"......Page 96
Global communication era......Page 101
Soft power dilemma......Page 105
Mass communication – Wielding soft power......Page 107
Network communication – Creating soft power......Page 109
Soft power differential......Page 124
Culture in international relations and public diplomacy......Page 128
Explicit and implicit culture in U.S. public diplomacy......Page 131
Cultural underpinnings of U.S. public diplomacy......Page 134
Challenges of identity and culture in public diplomacy......Page 141
Part III: Expanding the Vision of Strategic U.S. Public Diplomacy......Page 148
From either/or to both......Page 150
Information framework......Page 151
Relational framework......Page 159
Expanding the conceptual vision......Page 166
Grand strategy, strategy, and tactics......Page 169
U.S. public diplomacy grand strategy......Page 172
Viability of the U.S. grand strategy......Page 175
Redefining U.S. strategic goals......Page 179
Epilogue......Page 187
Notes......Page 198
B......Page 234
C......Page 235
D......Page 236
H......Page 237
K......Page 238
M......Page 239
O......Page 240
P......Page 241
S......Page 242
T......Page 243
U......Page 244
W......Page 245
Z......Page 246
