Basics Interior Design: Retail Design is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive. This book discusses the retail space in relation to its environment, and introduces methods of manipulating space and objects to create an exciting commercial interior. It is illustrated throughout with up-to-the-minute examples and case studies.
Author(s): Lynne Mesher
Publisher: Ava Publishing
Year: 2010
Language: English
Pages: 186
Tags: Дизайн;Дизайн интерьеров;
Title Page......Page 2
Copyright
......Page 3
Contents......Page 5
Introduction......Page 7
How to get the most out of this book......Page 9
01 Branding and identity......Page 11
What is branding?......Page 13
Developing a brand......Page 19
Selling the brand......Page 25
Student case study......Page 33
02 Retail sectors......Page 35
Food......Page 37
Fashion......Page 43
Home......Page 51
Leisure and entertainment......Page 55
Student case study......Page 61
03 Retail sites......Page 63
Department stores......Page 65
High street......Page 69
Shopping centres......Page 75
Out-of-town shopping......Page 79
The concourse......Page 83
Alternative venues......Page 87
Student case study......Page 89
04 The retail environment......Page 91
Retail and sustainability......Page 93
Materials......Page 97
Lighting......Page 105
Climate and sound......Page 111
Student case study......Page 115
05 Methods of organising space......Page 117
Principles of retail organisation......Page 119
Merchandising......Page 127
Service and ancillary space......Page 131
Student case study......Page 139
06 Design detail......Page 141
The shop façade......Page 143
Interior architecture......Page 153
Fixtures and fittings......Page 159
Student case study......Page 167
Conclusion......Page 169
Bibliography......Page 171
Quote sources......Page 172
Glossary......Page 173
Acknowledgements......Page 175
Picture credits......Page 176
Working with ethics......Page 178
Back Cover......Page 186
