Back to the Shops: The High Street in History and the Future

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What will become of the shops? More than ever, the high street appears to be under mortal threat, its shops boarded up as the sad 'bricks and mortar' survivals of a pre-online retail world. But behind the bleak appearance, there is more to see.

Back to the Shops offers a set of short and surprising chapters, each one a window into a different shop type or mode of selling. Old shopping streets are seen from new angles; fast fashion shows up in eighteenth-century edits. Here are pedlars and pop-ups, mail order catalogues and mobile greengrocers' shops. Here too are food markets open till late on a Saturday night, and tiny subscription libraries tucked away at the back of the sweet shop.

Over time, shops have occupied radically different places in cultural arguments and in our everyday lives. They are essential sources of daily provisions, but they are also the visible evidence of consuming excess. They are local community hubs and they are dreamlands of distraction.

Shops are inherently spaces of imagination as well as of practicality. They belong with their own surrounding streets and town; they bring back the times and places of our lives. They linger in stories of all kinds, whether far-fetched or round the corner. From butcher to baker and from markets to motor vans―after reading this book, you will want to go back to the shops.

Author(s): Rachel Bowlby
Publisher: Oxford University Press
Year: 2022

Language: English
Pages: 283
City: Oxford

Halftitle page
Title page
Copyright page
CONTENTS
LIST OF ILLUSTRATIONS
Introduction
PART I SETTINGS
1 Chains
2 Convenience
3 Fixed Prices
4 Local Shops
5 Mail Order
6 Markets
7 Self-Service and Supermarkets
8 Shopping Centres
9 Shop Windows
10 Sources
PART II ROLES
11 Collections
12 Counters
13 Credit and Credibility
14 Customer Loyalty
15 Motor Vans and Motor Buses
16 Nineteenth-Century Bazaars
17 Pedlars
18 Saturday Nights and Sundays
19 Scenes of Shopping
20 Shopworkers and Shopkeepers
PART III SPECIALITIES
21 Bakers
22 Butchers
23 Chemists
24 Florists
25 Furniture Shops
26 Haberdashery
27 Household Goods
28 Jewellers
29 Sweet Shops
30 Umbrella Shops
Afterword
Acknowledgements
Index