Artist Management for the Music Business: Manage Your Career in Music: Manage the Music Careers of Others

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
Illustrations
Acknowledgments
Introduction
Chapter 1 Artist Management and Its Principles
Considering Artist Career Management in the Music Business
Be Creative, Informed, and Connected
Understand People and Business
Functions of Management
Planning
Organizing
Leading and Directing
Controlling
Artist Management Skills: Networking Is Key to a Career in Music
Other Artist Manager Skills and Traits
Understanding Human Nature
Leadership
Coaching
Communication
Other Skills
Building a Career in Artist Management
Note
References
Chapter 2 Preparing to Manage
Management Is Part of a Big Business
Acquiring the Knowledge
Understanding the Nature of Artist Management
Making Decisions
Managing Pressure
Reality One
Reality Two
Reality Three
Reality Four
Reality Five
Reality Six
Reality Seven
Reality Eight
Reality Nine
Reality Ten
Managers Are Inconspicuous
An Understanding of Power in the Music Business
The Power of Money
The Power of Access
The Power of Your Latest Success
The Power of Your Body of Work
The Power of Hard Work
Power Carries a Responsibility to Give Back
Code of Practice
Notes
References
Chapter 3 Entrepreneurship and Basic Money Management
The Tools for the Artist Management Entrepreneur
Education
Experience
Vision
Business Plan
The Skills and Characteristics of the Entrepreneur Manager
Money Management: Yours and Theirs
Basic Money Management
Tracking Your Company’s Money
Funding Your Company at Startup
Final Thoughts
References
Chapter 4 The Artist Prepares to Be Managed
Being Commercial Is Not Selling Out
Know Who You Are Artistically
Get Experience
Social Media and Networking
Be Professional
Be Prepared for Management
Plan to Be Patient
References
Chapter 5 Lessons in Artist Management
The King and the Colonel
Lessons Learned
Rene Angelil: Target Marketing
Lessons Learned
Michael Jeffery: Conflicts of Interest
Lessons Learned
Peter Grant: A Shared Belief Between the Artist and the Manager
Lessons Learned
Herbert Breslin: Promoting Your Artist
Lessons Learned
Joe Simpson: Manage By the Boy Scout Motto
Lessons Learned
Jon Landau: Keeping a Business Focus
Lessons Learned
Bob Doyle: Using Your Network
Lessons Learned
Johnny Wright: A Matter of Timing
Lessons Learned
Lou Pearlman: A Matter of Trust
Lessons Learned
Sharon Osbourne: A Family Experience
Lessons Learned
Lukasz Gottwald (Dr Luke): Having It in Writing
Lessons Learned
Jonnetta Patton and Usher; Paul Rosenberg and Eminem Managing an Artist’s Image
Lessons Learned
Tohme Tohme: “I Am Not in the Music Business”
Lessons Learned
Scott Hinds: “What Can You Do for Me That I Can’t Do for Myself?”
Lessons Learned
Andrew Loog Oldham: Exploiting Your Artist’s Talents
Lessons Learned
Notes
References
Chapter 6 Managing Your Own Music Career
The Importance of Followers in a Fan Network
Live Performance Keeps the Bills Paid
A Band Should Create a Group Agreement
Tools to Get You Where You’re Going
Managing Your Music
Advice From a Veteran Independent Artist to All Other Independent Artists
Notes
References
Chapter 7 The Artist Management Contract
Negotiating the Contract
The Length of the Contract
The Manager’s Services to the Artist
Exclusivity
Power of Attorney
Payment for the Manager’s Services
Earnings Following the Contract Period
The Manager’s Expenses
Other Sections
Contracting With a Minor
A Contract Example
Review Michael Jackson’s Final Artist Management Contract
SERVICES AGREEMENT
RECITALS
ARTICLE 1
Basic Obligations of the Parties
ARTICLE 2
Terms of Payment
ARTICLE 3
Term of Agreement
ARTICLE 4
Disclaimer of Consequential Damages
ARTICLE 5
General
SCHEDULE A
Services
SCHEDULE B
Contract Price
Notes
References
Chapter 8 A Planning Primer for the Artist Manager
Setting and Achieving Goals
Planning a Personal Budget for the Artist
Planning and Budgeting an Event
An Event Plan
When and Where
Invitations
Food and Beverage
The Performance
Promotion
A Sample Budget
Planning Tools
Notes
References
Chapter 9 Doing Business as an Artist, Or Doing Business for an Artist
Understanding Target Markets
Defining an Artist’s Target Market
Ways to View Market Segments
Branding and Image
The Artist’s Support Team
Booking Agent
Attorney
Publicist
Manager of Digital Media
Manager of Promotion
Business Advisors
Alternative Forms of Business for the Artist
Proprietorship
Partnership
Corporation
Limited Liability Company Or Partnership
The Internet and Worldwide Web: A Very Basic Primer for the Artist Manager and the Self-Managed Artist
The Importance of a Domain Name
A URL
Web Hosting Services
Content
Mining Digital Media for Information
Notes
References
Chapter 10 Income From Live Performance and Merch
Booking the Performance
Business Management of Live Performances
Tour Management
Promoting the Performance
The Promoter
The Performance Contract
Merchandise
International Touring
College Tours
Notes
References
Chapter 11 Income From Songwriting
A Very Basic Primer On Copyright
Song Publishing
Songwriting Income From Sales of Recordings
Songwriting Income From Song Performance
Songwriting Income From Streaming
Selling Or Borrowing From Future Songwriting Royalties
Publishing as a Negotiating Asset
Notes
References
Chapter 12 Income From Recording
Recording for Full-Service Labels
Income and Expenses for the Artist From a Recording Contract
Creating and Paying for the Recording
Artist’s Income
The Role of the Producer
Other Expenses Charged to the Artist
Things for Which the Label Customarily Pays
360 Recording Contracts
Labels and Artist Management
Artists Who Own Or Record for Independent Labels
It’s Business
The Role of Traditional Radio in the Recording Artist’s Income
The Business of Terrestrial Radio
The Business of Streaming Services and Satellite Radio
The Charts
College Radio
Sponsorships, Endorsements, Television, and Motion Pictures
Unions and the Recording Industry
Notes
References
Chapter 13 Conducting Business for the Artist
Time Management
Going for the Contract
Know the Purpose of the Meeting and Do the Homework
Prepping for the Meeting
Planning for Results
Budget the Time
Practice the Meeting
The Meeting
Should the Artist Attend the Meeting?
Ending the Meeting
Negotiating
Ethics and Payola
Ethics
Payola
References
Chapter 14 Mentors, Coaching, and Leadership
Coaching and Mentoring
Leadership
Note
References
Epilogue
Appendix A Artist Management Contract Form
Personal Management Agreement
Appendix B Partnership Agreement for Members of a Band
General Partnership Agreement
Recitals
Article I: Formation of General Partnership
Article II: Partnership Capital and Loans
Article III: Accountings
Article IV: Profits, Losses, Distributions and Expenses
Article V: Duties of Partners, Rights of Partnership, Outside Activities and Publishing Participation
Article VI: Management and Control
Article VII: Termination Or Admission of a Partner
Article VIII: Purchase Price of a Partnership Interest
Article IX: Additional Provisions Regarding Termination
Article X: Dissolution
Article XI: Miscellaneous
Appendix C The Artist Recording Contract
Exclusive Artist Recording Agreement—Getting Started in the Music Business
I INTRODUCTORY PARAGRAPH
A EXCLUSIVITY & EXCEPTIONS
B TERRITORY
C TERM
II TERM AND PRODUCT
A TERM
B PRODUCT
III ADVANCES & CROSS-COLLATERALIZATION
A ADVANCES
B CROSS-COLLATERALIZATION
IV ROYALTIES & DEDUCTIONS
A ROYALTIES
B DEDUCTIONS
V MECHANICAL ROYALTIES
A COPYRIGHT LAW
B MECHANICAL RIGHTS, LICENSES & ROYALTIES
C COMPULSORY LICENSE, STATUTORY RATE & INDUSTRY PRACTICE
D CONTROLLED COMPOSITIONS & THE THREE-QUARTER RATE
VI DEFINITIONS
VII OTHER SECTIONS
A ARTWORK
B ASSIGNMENT
C AUDIT & SOUNDSCAN
D COMPOSITION OF “THE ARTIST”—ie, Band Members
E INDEMNIFICATION
VIII COMMONLY USED LEGAL TERMS
A Commence—to Begin. Commencement—the Beginning
B Embody—to Give Definite, Tangible, Or Visible Form To; to Bring Together Into an Organized Whole
C Foregoing—previously Said, Written Or Mentioned in the Contract
D Hereby—by this Document; By These Very Words
E Hereinafter—later in the Document
F Hereunder—This Usually Refers to Something Coming Later in the Document, Or to Something You Need to Do in Accordance With the Document
G Notwithstanding—in Spite Of; Although
H Pursuant To—following Upon; in Accordance With
Appendix D The Artist Career Plan
An Introduction to the Plan
Recording Artist Business Plan
About the Artist
Musical Genre
Biography
Talents
Experience
Uniqueness of the Artist
Evaluation of the Artist
Strengths and Weaknesses of the Artist
Opportunities and Threats
Action Points Based On This Evaluation
Evaluation of the Manager
Strengths and Weaknesses of the Manager
Opportunities and Threats
Conflicts of Interest
Establishment of Goals and Timelines
Major Goals for the Artist and Sample Strategies and Tactics to Achieve Them
Goals Supporting Major Goals (Subordinate to Major Goals) and Sample Strategies and Tactics to Achieve Them
Setting Timelines
Development of a Marketing Plan
The State of the Industry
The Target Market for the Artist
Detailed Plans to Reach the Target
Business Framework
Form of the Business
Personnel Requirements
Insurance
Other
The Financial Plan
A Personal Budget for the Artist
Budget for Career Plan
Exit Strategy
The Artist in a Mature Career
Planning By the Manager to End the Relationship
The Plan Outline
Recording Artist Business Plan
References
Appendix E Kesha’s Artist Management Contract
Appendix F Taylor Swift’s First Artist Management Contract
Index