This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income.
Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn:
- How to launch their creative startups
- Ways to run and market their venture efficiently
- Effective methods to test new services, products, and experiences
- To incorporate their entire skill set in an authentic way
- That they can do all of this now, without business classes or special training
With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields.
Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits.
Author(s): Paula Landry
Publisher: Routledge/Productivity Press
Year: 2022
Language: English
Pages: 179
City: New York
Cover
Half Title
Title Page
Copyright Page
Table of Contents
Preface
Acknowledgments
Author
Chapter 1 Plan
Daydreaming with Purpose
Tools
Exercises
Goal Setting
Defining Your Goals
Exercise
Organization with the SMART Goal Framework
Articulating Your Vision
Defining the UVP (Unique Value Principle)
What’s Your Mission (Statement)?
Chapter 2 Build and Test
Brainstorming – Ideas
Tools
Exercises
Defining Your Audiences
Survey Tools
Tools
Exercises
Your MVP – Minimum Viable Product (or Service)
Products and Services
Passive Income, Recurring Income, Design Once, Sell Multiple Times
Physical
Digital
Experiences
Designing and Creating Your Offering
Chapter 3 Create with Constraints
Time and Money Management
Time
Money
Basic Budgeting
Crafting Your Business Model
Consider Your Payment Process
Find Partners
Defining and Locating Your Customers and Audience
Organizing Customers and Fans with CRM (Customer Relationship Management)
Chapter 4 Share with Awareness
Beta Testing
Marketing (Funnel)
AIDA
Pitching and Storytelling
Build Awareness
Branding
Marketing Fundamentals: The 4Ps or SIVA
Sales
Content Marketing
Marketing Budget
Customer Acquisition Cost
Chapter 5 Generate and Launch
Launch
Timeline
Set Up Data and Analytics
Earning Revenue and Profitability
Terms
Business Model Review
Cyclicality and Seasonality
Funding Sources
Why You Should Skip It
Multiple Streams of Income
Recurring Revenue
Build Once, Sell Many Times
Chapter 6 Manage and Analyze
Administer Your Venture
Legal Concepts and Contracts
Different Corporate Forms
Protecting Your Intellectual Property
Record-Keeping/Taxes
Track and Analyze KPI – The Metrics of Movement
Current Clients versus New Clients
Cultivate Community for Motivation
Index
