The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
Author(s): Jeffrey Hughes
Edition: 1
Year: 2010
Language: English
Pages: 320
Table of Contents......Page 5
Introduction......Page 16
Part I: Your Marketing Message......Page 19
Part III: Pricing Your Android App......Page 20
Part IV: Implement a Marketing Plan/Launch Your App......Page 22
Conclusion......Page 23
1 Your Android App Marketing Strategy: Grand Slam or Base Hits?......Page 24
We’ve Seen This Before......Page 25
Benefits/Drawbacks of the Big Win and Steady Win Strategies......Page 33
Summary......Page 34
2 What Makes for a Winning App?......Page 36
Build Something Unique......Page 37
Deliver New Features......Page 40
Tie Your App into Trends and News......Page 41
Tie Your App into Seasons and Holidays......Page 43
Tie Your App to Part of a Wider Solution......Page 44
App Created from Other Platforms......Page 45
Summary......Page 46
3 Identifying Your App’s Unique Value......Page 48
The Four Questions......Page 50
Summary......Page 62
4 Identifying Your Target Audience......Page 64
Refining Your Audience......Page 66
Summary......Page 73
5 Building Your App’s Total Message......Page 76
Choose an Effective App Name......Page 80
Android Market Text: Lighten It Up......Page 85
Make Graphics Your Focal Point......Page 87
Build a Simple, Clean Product Website......Page 89
Strive for Immediate Positive Reviews......Page 92
Summary......Page 94
6 Electronic Word of Mouth......Page 96
Creating Electronic Word of Mouth......Page 97
Generating Demand......Page 102
Choosing the Right Delivery Methods......Page 103
Direct Marketing for Your App......Page 104
Promoting Your App......Page 107
Building a Community......Page 114
Summary......Page 116
7 Using Social Media in Your App Marketing......Page 118
Selecting Your Social Media Tools......Page 121
Using Facebook......Page 122
Using Twitter......Page 124
Using Blogs......Page 126
Using LinkedIn......Page 128
Using YouTube......Page 129
Summary......Page 130
8 Timing Your Marketing Activities......Page 132
App Buying Cycles......Page 133
Hitting the Grand Slam......Page 135
Timing the Launch of Your App......Page 137
Summary......Page 139
9 Getting the Word Out About Your App......Page 140
When to Write a Press Release......Page 141
Do You Have What It Takes?......Page 144
Writing Your Press Release......Page 145
The Anatomy of a Press Release......Page 146
Embedded Links......Page 150
Attaching Multimedia to Your Press Release......Page 151
Press Release Signature......Page 152
Publishing and Distributing Your Press Release......Page 153
Summary......Page 154
10 Pricing Your App......Page 156
Competing Against Free Apps......Page 158
Some Pricing Misconceptions......Page 161
Offer a Free Version of Your App......Page 163
Setting Your App’s Price......Page 164
Summary......Page 168
11 Conducting an App Pricing Analysis......Page 170
Cost/Benefit Analysis......Page 171
Performing a Cost/Benefit Comparison......Page 177
Breakeven Analysis......Page 178
Summary......Page 180
12 Selling Value over Price......Page 182
Selling Value......Page 185
Additional Thoughts on Selling Value......Page 189
Summary......Page 191
13 Breaking into the Android Market Top Paid Apps......Page 192
Develop a Great App......Page 193
Have Friends in High Places......Page 195
Cross-Promote......Page 196
Optimize Your Web and Android Market Copy......Page 197
Develop Your Brand and Promote It Like Crazy......Page 198
Reach Out to Google......Page 200
Summary......Page 201
14 Level the Playing Field with a Free App......Page 202
Build a Standalone Paid App......Page 204
Build a Free App, Build a Following......Page 205
Build a Paid App and a Free App at the Same Time......Page 206
Free Apps with Ads......Page 210
Summary......Page 213
15 The App Pricing Rollercoaster......Page 216
Lowering Your Price......Page 218
Summary......Page 221
16 App Promotions and Cross-Selling......Page 224
Promotional Marketing for Android Apps......Page 225
Cross-Selling......Page 229
Up-Selling......Page 231
Summary......Page 232
17 Using Android Analytics......Page 234
Analytics Components......Page 235
Top Analytics Vendors......Page 237
Analytics and Privacy......Page 240
Summary......Page 242
18 Why Have a Marketing Plan?......Page 244
Allocates Marketing Funds......Page 246
Provides a Roadmap for Growth......Page 247
Coordinates Your App Launches......Page 248
Sets Prices and Defines Promotions......Page 249
Defines a Strong Value Proposition......Page 250
Summary......Page 251
19 Components of an App Marketing Plan......Page 252
Marketing Goals and Objectives......Page 254
Market Analysis......Page 255
Business Environment......Page 256
Strengths,Weaknesses, Opportunities, and Threats (SWOT) Analysis......Page 257
Marketing Focus......Page 259
Marketing Calendar......Page 261
Summary......Page 263
20 Marketing Essentials......Page 264
Striking a Balance......Page 265
Summary......Page 268
21 Twenty-Five Essential Android Marketing Activities......Page 270
Delivering Your Android App to the World......Page 271
Android Pricing and Promotions......Page 274
Build an App Product Website......Page 275
Social Media Marketing......Page 276
Other App Marketing Activities......Page 278
Summary......Page 281
22 Implementing Your Plan......Page 282
Implementation Steps......Page 283
Managing Your App Marketing Activities......Page 286
Summary......Page 287
23 Android Apps for Corporate Marketing......Page 288
Is an Android App Right for Your Company?......Page 290
Build an App to Extend/Reignite the Brand......Page 291
Apps to Extend a Web-Based Product’s Use......Page 294
Summary......Page 295
A: Competitive Worksheet......Page 296
A......Page 298
B......Page 300
D......Page 301
G......Page 302
L......Page 303
M......Page 304
P......Page 305
R......Page 306
S......Page 307
U......Page 308
X-Y-Z......Page 309
