An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.Recent developments covered in the new edition include:* the re-election of New Labour in 2001* the changes in government information and communication policy introduced by the Blair administration since 1997* the 2000 election of George W. Bush in the United States* the NATO interventions in Kosovo and the former Yugoslavia* the implications for international political communication of September 11* the emergence of Al-Quaida and the war on terror.
Author(s): Brian McNair
Edition: 3
Year: 2003
Language: English
Pages: 272
Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of illustrations......Page 12
Preface and acknowledgements......Page 14
Preface to the third edition......Page 18
Politics in the age of mediation......Page 22
Politics in the age of mediation......Page 24
Politics, democracy and the media......Page 37
The effects of political communication......Page 50
The political media......Page 68
The media as political actors......Page 95
Communicating politics......Page 114
Party political communication I: advertising......Page 116
Party political communication II: political public relations......Page 151
Pressure-group politics and the oxygen of publicity......Page 184
International political communication......Page 208
Conclusion: performance politics and the democratic process......Page 242
Notes......Page 248
Bibliography......Page 253
Index......Page 263
