This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.
Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.
In this book, you will learn how to
Distinguish between a "great idea" and a "marketable idea."
Condense your concept into an effective "elevator pitch."
Build a basic business plan.
Create a marketing strategy, be it traditional, digital, or both.
Establish a personal brand and portfolio that will grab the right attention.
This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.
Author(s): Joseph Richie, Karen Russell, Airielle J. Taylor, Tameka Winston
Publisher: Routledge/Focal Press
Year: 2022
Language: English
Pages: 223
City: New York
Cover
Half Title
Title
Copyright
Contents
About the Authors
Acknowledgments
Introduction
Section 1 Concept
1 The Idea
Part 1: Target Audience
Part 2: What Is Already in the Marketplace?
Part 3: Writing a Treatment
Insider Interview
Chapter 1 Resources
2 Story Development
Part 1: Do Your Research
Part 2: Moving From Treatment to Script
Part 3: Understanding the Genres
Insider Interview
3 The Pitch
Part 1: Who Do I Pitch To?
Part 2: What Makes a Good Pitch?
Part 3: Creating a Pilot
Insider Interview
Chapter 3 Resources
Section 2 Production
4 Finding the Money
The Business Plan
Debt Financing
Crowdfunding
Grants and Private Investors
Tax Credits
Monetization of Your Content
Insider Interview
Chapter 4 Resources
5 The Production Process
Part 1: Pre-Production
Part 2: Production
Part 3: Post-Production
Insider Interview
Chapter 5 Resources
6 Legal
Part 1: US Copyright
Part 2: Agreements and Contracts
Part 3: Unions and Guilds
Insider Interview
Chapter 6 Resources
Section 3 Marketing
7 Marketing Your Content
Identify Your Audience
Relationship Marketing
Marketing Tactics
Media
Traditional Marketing
Advantages of Traditional Marketing
Digital Marketing
Components of Digital Marketing
Can Traditional and Digital Marketing Work Together?
Insider Interview
Chapter 7 Resources
8 Getting Started
1. Select a Format
2. Writing the Objective or Summary
3. Write Your Job Descriptions and Skills Section
4. Include Your Education
Insider Interview
Chapter 8 Resources
Glossary of Terms
Index
